What is Seo?Search Engine Optimization for Dummies.

Index

• What is SEO?• What is a Search Engine?• How Google Works/ Indexing• Keywords.• How to use Keywords.

SEO…..

• SEO is the active practice of optimizing a web site by improving internal and external

aspects in order to increase the traffic the site receives from search engines.

Search Engines.• A programme that searches for content on

the world wide web.

Works in 3 steps:

1. Scans Web Hosters2. Indexes3. Provides Results in Search Engine Interface.

Popularity of Search Engines

• Most popular Search Engines.

• Google• Yahoo• MSN• AOL

GoogleYahooMSNAol

Search Engine Ranking• Your Search engine ranking will be effected by

the following

How often your website is updated. Relevant Content Well placed but not overused Keywords…

Keywords are Crucial• To consider when thinking of keywords..

1. Who is the product for? - e.g., small business,, DIY , etc

2. What type/category? - e.g., marketing, word-of-mouth, SEO, public relations

3. What is it? - e.g., software, service, tools 4. Verbs/adjectives? - e.g., improve enhance,

better 5. What does it affect? - PageRank, publicity,

lead generation

Where to put Keywords• In title tag• In heading tag• In body tag• In images tag, rename using <alt> tag• In website address• In the name of the page when you save it.