What is rhetoric ?
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Transcript of What is rhetoric ?
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What is rhetoric?
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One definition for rhetoric:communication with purpose
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“Rhetoric’s classic definition as the art of persuasion suggests a power.
So much of what we receive from others – from family and friends to
30-second blurbs on TV – is intended to persuade. Recognizing how this is
done gives greater power to choose.” -Victor Villaneuva, Jr.
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How is rhetoric all around us?
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Rhetoric
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As a rhetorician, your “task is to …
persuade your audience – to see the text the way you see it.”
- Christine Alfano
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The Rhetorical Triangle
Rhetorical Strategies
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The Rhetorical Triangle
NarrationCompare/Contrast
Example or IllustrationCause and Effect
DefinitionAnalogy
DescriptionClassification or Division
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As rhetoricians, we must:
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Analyze the Audience
Consider the Purpose
Pick a Topic
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Audience
Who is your audience?
What will be the most effective means to communicate to that
audience?
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Purpose
Why are you writing? What is your purpose?
What is your stance?
What do you want others to get from your argument?
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Topic
What topic do you want to write about?
How do you feel about the topic?
What might be the best topic for your intended audience?
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Rhetorical Analysis
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A rhetorical analysistakes an in-depth look at
textual and visual choices the author has made to persuade his or her
audience.
(Note: An analysis is not a summary.)
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It’s about:
- Close, Critical Reading
- Clear, Analytical Thinking
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Elements to consider in a rhetorical analysis:
AudiencePurpose
TopicContext
OrganizationTitle
AuthorGenre and Medium (online vs. in print, etc.)
Presentation (font, layout, imagery, etc.)
Why did the author make certain choices? Were they successful? Why or why not?