What is Research Farrukh Malik March 2013

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Medical Literature Searching Skills Workshop

Farrukh MalikM Pharm (UK), MPH (France), PhD(C)

Sr. Manager Medical Affairs & Research

Farrukh MalikPhD (candidate) at University of Bordeaux (France)

Masters in Public Health (French School of Public Health, France)

Masters in Pharmacy (Medway School of Pharmacy, United Kingdom)

Pg Cert Project Management (Malmo Hogskola, Sweden)

Tobacco control advocate WHO (Geneva)

Ecole des hautes études en santé publique (Paris)

STOP TB (Global Fund Project)

Research Consultant & Epidemiologist

… Senior Manager Medical Affairs & Research

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Our Mission

Our dream is to build a Healthier Society

by becoming a leading and

Socially Responsible Global company

through innovative solutions

Different Roles of Healthcare Professionals???

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Health Care Professionals

Adapted from CanMed 2005 RCPS

Healthcare Ecosystem

HCP Facilities

Regulators industry

Patient

Farrukh Malik (M Pharm, MPH, PhD ©)

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Partners in Healthcare EcosystemIntent & Objectives

Service to the community

Healthcare provider’s Capacity Building

Value addition for the patients

Win the hearts and minds of our customers

and get a fair share of their prescription enabling us to continue the support


The Three way Relationship & SynergyPhysician / HCP– Patients – PharmEvo

3 P Partnership

Doctor

Pharmaceutical Companies (providing Medicine as tool)

Patient

This Three way relationship, based on value addition, trust & mutual respect is truly a Win‐Win for all

/ Health care Professionals

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Partners in Excellence & Leadership !


Farrukh Malik (M Pharm, MPH)

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Why do we do what we do ?

Ultimate Beneficiary

“Patient”


What is Research?

Farrukh MalikM Pharm (UK), MPH (France), PhD(C)

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Basic research is like shooting an arrow into the air and, where it lands,

Painting a target. – Homer Burton Adkins (1892‐1949, Organic chemist US)


Structured enquiry that utilizes acceptable scientific methodology to solve problems and create new knowledge that is

generally applicable.

Collecting, Analyzing & Interpreting

What is Research?

Why Research?Solve a problem, answer a question or Publish

Dissecting the Dimensions of Research: topic, novelty, technology, scope, mode, methods, ideology, politics, utility

Reassembling the Dimensions: Quantitative vs Qualitative research


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Also called "Empirical Research," refers to any research based on something that can be

accurately and precisely measured.

e.g. It is possible to discover exactly how many times per second a hummingbird's wings beat and measure the corresponding effects on its physiology (heart rate, temperature, etc.).

Quantitative Research


Research based on something that is impossible to accurately and precisely

measure.

e.g. Although one certainly can conduct a survey on job satisfaction & conclude that such‐and‐such percent of the respondents were very satisfied with their jobs yet it is not possible to come up with an accurate, standard numerical scale to measure the level of job satisfaction precisely.

Qualitative Research


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Medical / Public Health Research

Medical / Public Health Research attempts to produce new knowledge about the wider health community.

Results or theories should apply beyond the sample of the population.


How to do Research

Research is all about

Addressing an issue or

Asking and answering a question or

Solving a problem, so ……..


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Identify an issue, question, or problem.

Talk with people who want or need your study.

Find out what's already known about it.Talk with experts and/or read their reviews and the original research on the topic.

Plan, cost, and do your study accordingly.

Write it up and submit it for assessment.

. . . to do Research


Always try and do a good job on it and

“Submit it for Publication”

WHY ???

The work will Benefit More People if published.

Rule No. 1 in academia is

“Publish or Perish”.


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Dissecting the Dimensions of Research• Various kinds of research advances when various dimensions (components) of

research are identified.

– Consider these 10 dimensions:

• Topics: physical–biological–psychological–sociological

• Novelty: create new vs review published data or info

• Technology: develop new vs use existing methods

• Scope: study a single case vs a sample

• Mode: observe vs intervene

• Methodology: qualitative vs quantitative (info vs numbers)

• Ideology: objective vs subjective (positivist vs interpretivist)

• Politics: neutral vs partisan

• Utility: pure vs applied

• Reassembling the dimensionsFarrukh Malik (M Pharm, MPH, PhD ©)

Reassembling the Dimensions• A given research project is a point in multidimensional space.

• Some regions of this space are popular:

These often go together as quantitative research.

These often go together as qualitative research.

interventionist observational

biophysical psychosocial

sample case

quantitative qualitative

objective subjective

neutral partisan

topicscope

methodmode

ideologypolitics

This pigeonholing doesn’t apply to the novelty, technology and utility dimensions.


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Characteristics of Quantitative & Qualitative Research

1. Formulating the Research Problem

2. Developing the Objectives

3. Preparing the Research Design including Sample Design

4. Collecting the Data

5. Analysis of Data

6. Generalisation and Interpretation

7. Preparation of the Report or Presentation of Results‐Formal write ups of conclusions reached.

Any thing left ????

Steps in Research Process


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Extensive Literature Review


Every honest researcher I know admits he's just a professional amateur. He's doing whatever he's doing for the first time. That makes him an amateur. He has sense enough to know that he's going to have a lot of trouble, so that makes him a

professional.

‐‐ Charles Franklin Kettering (1876 – 1958) American inventor, engineer, businessman, and the holder of 186 patents


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Thank You

[email protected]

03002163516

Presentation contributions from:Hopkins WG (2002). Dimensions of research. Sportscience 6, sportsci.org/2002

What is Research Farrukh Malik March 2013

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