What is Propaganda?
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Transcript of What is Propaganda?
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What is Propaganda?
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Propaganda is… Information intended to manipulate
public opinion. Bias rather than impartial.Usually spread by the media in an effort
to help or harm a person, group, institution, act, or idea.
May be covert or conspicuous.
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Propaganda is… Intended to make us accept or
approve something without looking closely at the evidence.
Usually appeals to emotion rather than intellect
The desired effect is a swayed opinion.
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Propaganda and the MediaPropagandists typically use media
that reach a large population of people
Where do you see propaganda?
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Forums for PropagandaAdvertising
Where do you see advertisements?
Politics How so?
War Why would this be necessary?
Public Relations
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What are possible benefits and dangers of propaganda?
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Common TechniquesTestimonialGlittering GeneralitiesTransferPlain FolksBandwagonName CallingCard Stacking
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Testimonial A respected person sanctions a
product or idea Either a celebrity or an “everyman”
Celebrity testimonials associate fame with the product
Everyman testimonials allow the audience to relate to the product
Emotional in nature; don’t appeal to logical reasoning.
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Glittering GeneralitiesUse intensely appealing words to
make a product or idea seem attractive without really offering supporting information or reason.
Purposefully vagueUse words like low fat, better,
new, honor, prosperity, etc.
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TransferRelates something or someone we
like with a productDesigned to make you feel the
same way about the product as you do about its associated symbol or person
Symbols are often a huge part
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Plain FolksUse everyday people to sell a
productDesigned to win the confidence of
the audience Use ordinary language and
images, avoiding foreign sounding technical terms and jargon
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BandwagonAttempts to persuade the target
audience to “do what everyone else is doing."
Reinforces the natural desire to be on the “winning side”
Appeals to the conformist
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Name CallingThe use of names that evoke fear
or hatred in the viewer.Links a person or idea to a
negative symbol.Uses obviously negative terms
(bum, Fascist) or words with a negative connotation (radical, counter-culture)
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Card StackingShows the product’s or idea’s best
features, tells half-truths, and omits or lies about its potential problems.
Carefully selects the facts that will make the product or idea seem positive
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Terms to Know Audience Bias Connotation Credibility Implied Purpose Tone Persuasion Fallacy Objectivity