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What is mTAB?
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PAI Productive Access, Inc.1.800.693.3110 U.S. & Can+1.714.693.3110 International
What isWhat is
mTABmTAB
PAI Productive Access, Inc.1.800.693.3110 U.S. & Can+1.714.693.3110 International
mTAB isan easy to use software tool designed for ad-hoc analysis of survey research data
For Over 20 Years,the mTAB Service
Has Been the PreferredCustomer Insights Solution
of Fortune 500 Firms
Who TRUSTS mTAB
Our Partial Client ListOur Partial Client List
Global mTAB Customer Base In Multiple IndustriesmTAB Customers On Six Continents
Users
‘s Current Subscriber Count
15,000Exceeds
Customer Testimonial
“One of the great things about [mTAB] is that byputting data into mTAB it’s so easy to make that data
available to many, many people around the company,instead of having to move files around or train
other people on more complicated applications, andit is accessible to everyone. We can take a group ofnon-technical marketing analysts and put in their
hands a lot of data they can manipulate very quickly.”
Source: Quirk’s Marketing Research Review – July / August 2008
Customer Testimonial
“People are pretty impressed with howsimple it is, especially people who do thesame kinds of things in other applicationsand recognize how something that might
take them 10 minutes in another application,they can do in 30 seconds in mTAB.”
Source: Quirk’s Marketing Research Review – July / August 2008
Customer Testimonial“The whole power of [mTAB] is the speed
by which you can do these tasks. If it takesyou too long to figure it out, you might
never get to the results you want. If I havemTAB and can figure it out in minutes,
I can probably come up with betteranswers than I would over the course
of hours or days.”
Source: Quirk’s Marketing Research Review – July / August 2008
No Data Set Is Too Big For
Handles An UnlimitedNumber Of Respondents
mTAB’s UnlimitedSurvey Size & Complexity
Number of Respondent Cases
Surv
ey C
omp
lexi
ty
Competitor A
Competitor D
Competitor C
Competitor B
Competitors are limited bythe number of respondentsand complexity of a survey
mTAB’s ability to handlecomplex studies and
large respondent countsis off the charts
mTAB’s UnlimitedSurvey Size & Complexity
Number of Respondent Cases
Surv
ey C
omp
lexi
ty
Application A
Application D
Application C
Application B
Millions of RespondentsMillions of RespondentsThousands of QuestionsSupports Multiple ResponseSupports Multiple Response & Hierarchical Questions & Hierarchical QuestionsSupports Analysis of Unstructured (Verbatim) QuestionsMerge Secondary Data SourcesMerge Secondary Data Sources (CRM Data, 3rd Party Segmentation...) (CRM Data, 3rd Party Segmentation...)
How mTAB WorksHow mTAB Works
...Simply Providea Data File inAny Format
For mTABConversion...
The Data Fileis ConvertedInto an mTABDatabase
Drag Your Questions Into Rows & Columns...
StartGaining NewInsight IntoYour Data
Results AreDisplayed ina FamiliarSpreadsheetFormat
ConvenientlyExportResults toExcel
mTAB’s ExtensiveCollection of Easy-to-Use
Analytical FeaturesEnhances the Analysis
of Survey Data
Simultaneously SortEach Column’s AttributesIn a Single Spreadsheet
Analysis
ConditionalFormattingAutomaticallyHighlights theCell Values ofInterest
Each Brand’sHighest &Lowest RatedAttributes AreHighlighted
Identifying &Calling OutStatisticallySignificantResults is asSimple as aMouse-Click
Combine the Analysis ofSTRUCTURED and UNSTRUCTURED
Survey QuestionsWith mTAB’s VERBATIM Report
Add Classification and SentimentCoding to Structured Questions to
Further Enhance the Analysisof the Survey
Merge & Analyze Open-Ended ResponsesBy Columns with mTAB’s Verbatim Report
mTAB’s Verbatim Tag Cloud Displays the Most Frequently Occurring WordsClick Any Word & Continue to Drill-Down Into the Verbatim Report
Easily Trend Multiple Years of Data In One RunAccepts Files From Multiple Data Providers
Quickly Perform Statistical AnalysisSupports Analysis Of Unstructured (Verbatim) Responses
No Project Is Too Complicated
Fit All Of The Pieces Together With mTAB
Use Your Time Wisely,Use mTAB
mTAB Is the OnlyCompletely TurnkeySolution
Gain New InsightNo Software to Install,No Data to Manage,No Complex Training
Use Your Time Wisely,Use mTAB
mTAB Is the OnlyCompletely TurnkeySolution
Focus On Analyzing Your DataInstead of Maintaining It
Visit www.paiwhq.com to Learn MoreAbout mTAB or for a No Obligation Trial,
Call Productive Access Now
Ask Us About OurmTAB Partnership Program
PAIProductive Access, Inc.
US / Can 1.800.693.3111International +1.714.693.3110