What Is Mobile Advertising?
-
Upload
zac-jacobs -
Category
Documents
-
view
1.055 -
download
6
description
Transcript of What Is Mobile Advertising?
![Page 1: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/1.jpg)
What is Mobile Marketing?
Zac JacobsOct 09
![Page 2: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/2.jpg)
![Page 3: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/3.jpg)
4 Billionnumber of mobile users worldwide
![Page 4: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/4.jpg)
21 MillionThe number of mobile users
in Australia
100% adoption
![Page 5: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/5.jpg)
3.5 MillionThe estimated number of
smartphones in Australia.
High % AB demographic
![Page 6: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/6.jpg)
Why Mobile?
• Increasing interaction - CTC
• Highly targeted
• Always ON – first and last
• Improving response rate
• Location aware - actionable
![Page 7: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/7.jpg)
Why a Mobile Site?
• Navigation very difficult – PC sites
• Compatibility Issues
- eg Flash support
• Rendering now very simple
• Take advantage of factors like location
• Creating a simple mobile site costs as little as $500
![Page 8: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/8.jpg)
Mobile Consumer
53% agree that advertising keeps them up to date on products they want
63% agree that they would purchase via mobile via a single click either at home or out
49% have requested more information on a product via their mobile
Source: Insight Express. Consumer Portrait 2009
![Page 9: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/9.jpg)
Attention!
6 Ads = 17% 1 Ad = 100%
![Page 10: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/10.jpg)
• AdMob
• Mojiva
• Millennial
• Jumptap
Mobile Ad Networks
![Page 11: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/11.jpg)
95%
of mobile marketing messages
are opened compared
to 25% of emails
Source: IAB
![Page 12: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/12.jpg)
UK companies'
mobile marketing budgets rising from 18% in 2008
to over
30% by 2010
![Page 13: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/13.jpg)
• Mobile advertising is much like advertising on any other medium.
• It is about finding the right places to
connect your brand with the rightaudience to deliver the right message.
• Think of mobile as an execution point on your current advertising strategy.
![Page 14: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/14.jpg)
Ask yourself what role mobile will play in your media mix.
1. Is the objective to increase brand recognition?2. To launch a new product? 3. Get a direct response? or 4. A customer retention initiative?
Once your core media objectives have been answered, the route to take with mobile becomes much clearer.
![Page 15: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/15.jpg)
Mobile Ad Types
• Web/Display
• Messaging
• Paid Search
• Video
• Voice
• In Game
• Apps
![Page 16: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/16.jpg)
Web/ Display
Messaging Paid Search
Video Voice In Game Apps
Branding√ √ √ √ √
Drive to Mobile Site √ √ √ √ √ √Click To Call
√ √ √ √Consumer
Engagement √ √ √Lead Gen
√ √ √ √Direct Sales
√ √ √
Mobile Advertising Options
![Page 17: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/17.jpg)
Location, LocationBest Buy demo
![Page 18: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/18.jpg)
Apps
Pizza Hut
iPhone
Demo
Video
![Page 19: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/19.jpg)
MasterCard
Not just a simple ATM locator – they created one that adds value by showing cashed up shoppers nearby stores that offer discounts to MasterCard users.
Apps
![Page 20: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/20.jpg)
Case Study:
Firemint
Flight Control
#1 iPhone App
1.5M downloads
![Page 21: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/21.jpg)
3 Easy Steps to putting up a mobile ad.
1. Login2. Add Content3. Decide Bid Amount
Lets make one now!
![Page 22: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/22.jpg)
Case Study
China Mobile
Top 20 ( China Idol )
![Page 23: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/23.jpg)
Serious Business
“We don’t have normal marketers just doing online ads, or just putting our TV ads online,” Jensen said. “For example, we have a whole department at our headquarters in Germany just doing digital marketing.”
![Page 24: What Is Mobile Advertising?](https://reader036.fdocuments.in/reader036/viewer/2022081413/54715584b4af9fbe0a8b4bbd/html5/thumbnails/24.jpg)
Free Offer
Abmob Credits
US$50 worth of advertising for your business
on their mobile networks.
Details and promo code will be sent following the seminar.