What is marketing and what is marketed
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Transcript of What is marketing and what is marketed
“ Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large ”
To deliver a higher standard of living
“ Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others ”