What is graphic design?

The creative process that combines art and technology to

communicate ideas

Felissa Kelly CIS 65

Suppose you want to:

• Announce or sell something• Amuse or persuade someone• Explain a complicated system• Demonstrate a process

In other words;

you have a Message

you want to Communicat

e

How Do You Want to Send It?Verb

al

Com

munic

ati

o n

•You could tell People •Broadcast by Radio •Loudspeaker

Represent Ideas People Want To Communicate

incredibly powerful

Visual images

People respond to images instinctively based on:

personalities

associations

previous experience

knowledge in

combination with the image

creates a visual pun

You know that a chili pepper is

HOT

• Informs• Persuades• Organizes• Stimulates

What does a Graphic do?

Provides Pleasure

We Need Them

Locates

Identifies

Attracts

Graphic Design

Creativity

Technology

Art

You must learn how to construct a message and how to present it

successfully

THE MESSAGE OF THE ANCIENT EGYPTIAN LANGUAGE

Hieroglyphics

represents anidea associated with the object

Graphic Design can be

• Drawn• Painted• Photographed • Computer Generated

Images

Visual Communication• Poster or Billboard• Business Logo• Advertisements• Product Packaging

communication tools • Typography

• Image

Convey a Message

Typefaces and Layouts

• Publications– Magazines– Newspapers– Books– Brochures– Movie Credits

• Websites – Apps

Symbols and logos

Symbols are abstract representation of a particular

idea or identity

What is Branding?elements of company identity; branding the identifying mark• Logos• Colors• Packaging• Text

Graphic design is a part of your daily

life

gum wrappers

huge things like billboards

T-shirt you're wearing

Image-based design

A picture is indeed worth a thousand

words

Image-based design

What do Graphics do for you?

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”

-Paul Rand

Poggenpohl, Sharon. “Graphic Design: A Career Guide

and Education Directory”. AIGA. 2012. Web. 24, April, 2012.

Sources