CONCEPT _ SEVEN. From researching into Bushido and Japanese culture, the number 7 has close ties.

There are 7 virtues of bushido _ principles to live by, also 7 is a divine number in culture with many superstitions and beliefs, including in Zen Buddhism and Shintoism, the religious beliefs of most Samurai.

The concept to take forward from the brief and research book was to produce branding for an exhibition on the subject of ‘the way of the warrior’ based around the concept of 7 in a mathematical and logical manner.

This creates a subtle but considered concept and focus when creating products for a brand and exhibition.

7 Virtues of Bushido _

1. Justice

2. Courage

3. Benevolence

4. Respect

5. Honesty

6. Honour

7. Loyalty

EXHIBITION _ TATE MODERN

THE WAY OF THE WARRIOR

Abbas Mushtaq OUGD505 What is Good? _ B U S H I D O !

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BUSHIDO! BRANDING The branding for Bushido! the exhibition uses colours often not associated with the topic, to create a contemporary twist while referencing the layout and sensibilities of Japanese design through a visual layout one could describe as ‘organised chaos’

7 is applied widely _ 7 posters. 7 booklets. Calligraphy book = 3 x 4 inches = 7.

Product range includes _

Letterhead for Special VIP invites - perforated ticket

Flyers _ front & back

Staff and VIP lanyard

Collection of BUSHIDO! posters

Calligraphy Set

Notebook

7 books for 7 topics covered in Exhibition

Ticket reel for admission

The visual style and print finish is designed to feel loose, self-made and almost kitsch _ to target a younger demographic and give power to the young creatives engrossed in todays zine culture.

Breaking previous perceptions of the high culture and high art world of a modern art gallery to target a newfound audience towards an unlikely but inspiring topic.

PRODUCT RANGE

SEVEN.

Abbas Mushtaq OUGD505 What is Good? _ B U S H I D O !

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BUSHIDO! BRANDING The visual style and screenprinted finish is designed to feel loose, self-made and almost kitsch _ to target a younger demographic and give power to the young creatives engrossed in todays zine culture.

Breaking perceptions of high culture of a modern art gallery to target a newfound audience towards an unlikely but inspiring topic.

Every book and tactile object is a reference to traditional Japanese format.

Books _

Chuban format(130 x 190mm)

TRADITIONAL JAPANESE FORMAT

ZINE CULTURE

Abbas Mushtaq OUGD505 What is Good? _ B U S H I D O !

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BUSHIDO! PROCESS Each booklet is aimed at having it’s own unique finishing process which creates a progressive take on a classical topic.

Books are saddle stitched to reference the classic Japanese bind uses on woodblock prints and old Japanese haiku’s and death poems.

Calligraphy book comes as a set from Exhibition store and is self-bound to create open spine.

Allows exhibition goers to come away with a practical element to engage with topic on a personal and meditative level _ an important component of Bushido.

SELF-BINDING

STITCHING

Abbas Mushtaq OUGD505 What is Good? _ B U S H I D O !

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BUSHIDO! PROMOTION / DISTRIBUTION Bushido! aims to create a viral promotional campaign utilising paste ups and repetition along with building size murals and the more common billboard.

7 different posters with the visual style of 7 different designers and focusing on each virtue are incorporated throughout all promotion and memorabilia.

Promotional material is carried out in university and more urban areas around London.

Targeting a younger demographic through means of promotion which they can perhaps appreciate and feel enticed by.

VIRAL / REPETITION

7 POSTERS. 7 VIRTUES

Abbas Mushtaq OUGD505 What is Good? _ B U S H I D O !

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