What is going on See Financial Times Media 8-11-2010Financial Times Media 8-11-2010.
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Transcript of What is going on See Financial Times Media 8-11-2010Financial Times Media 8-11-2010.
![Page 1: What is going on See Financial Times Media 8-11-2010Financial Times Media 8-11-2010.](https://reader036.fdocuments.in/reader036/viewer/2022062409/5697bf741a28abf838c7f9b8/html5/thumbnails/1.jpg)
What is going on
• See Financial Times Media 8-11-2010
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![Page 4: What is going on See Financial Times Media 8-11-2010Financial Times Media 8-11-2010.](https://reader036.fdocuments.in/reader036/viewer/2022062409/5697bf741a28abf838c7f9b8/html5/thumbnails/4.jpg)
TradeFactoryService….
Business
custcust
custcust
custcust
custcust
custcust
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TradeFactoryService….
BusinessWhere the influence of the internet?
custcust
custcust
custcust
custcust
custcust
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TradeFactoryService….
BusinessWhere do you see the influence of the internet? SELL side:
custcust
custcust
custcust
custcust
custcust
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SELL side
. Selling products, e-Shop (new channels)
. Selling information
. On demand production
. Self supporting customer
. Communities with customers. ListeningCo-creationExperimenting with customers (Second Life)
. Transparancy
. Grouping by customers: travel
. Influencing customers. Twitter. Personal relationship/customer initimicy. Advertisement in Gaming. Viral marketing (Shoot that bear)
. New services (Amazon: what did other customers buy). Google: Search Engine Reputation Management. Power of Customers (reviews). Niche market (the Long Tail)
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Example of crowdsourcing/using power socital intelligence
• http://www.battleofconcepts.nl/
![Page 9: What is going on See Financial Times Media 8-11-2010Financial Times Media 8-11-2010.](https://reader036.fdocuments.in/reader036/viewer/2022062409/5697bf741a28abf838c7f9b8/html5/thumbnails/9.jpg)
TradeFactoryService….
BusinessWhere the influence of the internet?
BUY side:
custcust
custcust
custcust
custcust
custcust
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Buy side:
. Auctions
. Word wide market (China, Middle East): Global
. Place independent
. Chain integrationStockkeepingCollaborationCo-creationOn – demand chain
. E-Ordering, Electronic Data Integration
. RFID: logistic integration
. Specialisation
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TradeFactoryService….
BusinessWhere do you see the influence of the internet?OUT side:
custcust
custcust
custcust
custcust
custcust
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Out Side
• New business models– Banking: Peer to Peer– Auctions: e-Bay– Huffington Post: user generated content– Communities (Hyves, Facebook, Twitter)– New services:
• Comparing products by customer reviews• Custom made (world wide: shoe factory)• Augmented reality
– Buttom up power of individuals– Integration of media: internet, radio, tv, photo, video, telephone,
shop, work…..– Cloud computing– Avatars, guiding intelligence (Wolfram. )
![Page 13: What is going on See Financial Times Media 8-11-2010Financial Times Media 8-11-2010.](https://reader036.fdocuments.in/reader036/viewer/2022062409/5697bf741a28abf838c7f9b8/html5/thumbnails/13.jpg)
TradeFactoryService….
BusinessWhere do you see the influence of the internet?INNER side:
custcust
custcust
custcust
custcust
custcust
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Inner side• Outsourcing• Social company (Gartner)
– Open communication– Open coordination and
collaboration– New way of working– Flat organisation: small cells– Tool: INTRAnet
• Employees in all kind of networks (security?)
• SAAS• Networking with other
companies: small and flexible
• Base: trust
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Negative sides
• Privacy has gone• Law and security• Cybercrime
– Spying– Identity fraud
Suicide machine
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Result:
• Fundamental shifts:– The customer is coming in (banking)
– Bottom up power (News on Twitter)
– The power of the customer (Zoover)
– Content for free (music)
– Peer to peer business (banking, trade)
– Scheduling push to reality pull
– Information democratising (medical, Wikipedia)
– Not seen is not invited (linkedIn)
– Swarming of the people
– Politics
– Education?
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Result:
• Fundamental changes in industries– Travel– Music – Banking– News– Information (medical, research,
crowdsourcing: Wikipedia)
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Change in balances
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Gartner Hypecycle
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2010
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Summary
• Power of the individual
• Many new apps
• Unknown future
• Democratizing innovation
• Who has the creativity/ entrepreneurship to use the new innovations?