What is for you as an SEO Agency in 52 changes made by google in April
15
S Important things from 52 Search quality Change Made By Google in April By Ketan Raval [email protected] [email protected]
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Implicitly My Views on 52 Changes Made by Google during Search Quality Movement :) .. If you don't even want to go through slide show here are main points which can help you in SEO 1) Fresh Content 2) Local Content 3) Authorutive Link Building 4) Equal focus on All Pages 5) Brand Building 6) Authorship Building Thanks for saving electricity
Transcript of What is for you as an SEO Agency in 52 changes made by google in April
S
Important things from 52 Search quality Change
Made By Google in April
By Ketan Raval [email protected]
What happened in April?
52 More changes implemented for Searhch Quality in April, here is a link for that : Latest Search Quality Update
That clearly means Google is in “rinsing and cleansing” mode now for Search Results
After Going through all changes We are presenting most important Changes & its aftereffect facts …
@ketanraval , [email protected]
Country Identification For Webpages
Codename "sudoku“
After-Effect Fact: Detailed Local Results , Local Searches.
Websites with relevant local Content/ Local Influence are more likely to surge ahead against normal website
@ketanraval , [email protected]
More Domain Diversity
Codename "Horde“
After-Effect Fact: Now it is less likely to have multiple Resuls from same Domain , instead of that search engine will prefer to Show More Results from other relevant Domains.
@ketanraval , [email protected]
Local Local Local
More local sites from organizations (codename "ImpOrgMap2“)
Improvements to local navigational searches (codename "onebar-l“)
@ketanraval , [email protected]
Text From The Beginning of the page in snippets
Codename "solar”
After-Effect Fact: it is now more likely that Google will show content from begining of the page as a Snippet in Search Results (if that content is relevant to searched terms).
So it is important to put important KeyWords at begining of the page.
@ketanraval , [email protected]
Language Relevant Results
Codename "Raquel”
Aftter-Effect Fact : Multilingual Results Rinsed & Cleansed
Ex. For example, bol.com is a Dutch page, but many users are actually searching in Portuguese and are looking for the Brazilian email service, http://www.bol.uol.com.br/.
@ketanraval , [email protected]
Freshness is the key
Improvement in a “freshness signal”.
Smoother ranking changes for fresh results
“No freshness boost for low-quality content.”
After-Effect Fact : Fresh Content is important now and Fresh Content from Low Quality websites will not have big effect on ranking of website.
@ketanraval , [email protected]
More comprehensive predictions for local
queries.
Codename "Autocomplete”
After-Effect Fact : Comprehensive autocomplete for long tail USA search queries.
Which means SEO Agencies should consider to build Quality Listings for Small Business with Proper Local Address & PostCode, during link building process
@ketanraval , [email protected]
Fewer autocomplete predictions leading to low-quality results
Codename "Queens5”
After-Effect: fact : Manuplated long tail keywords are not going to give any benefits in SEO now
@ketanraval , [email protected]
Improvement on Site Wide not only on Home Page
Sitelinks data refresh.
"Sub-sitelinks" in expanded sitelinks
Better ranking of expanded sitelinks.
Less snippet duplication in expanded sitelinks
After Effect Fact: Google is digging deep in all webpage links now and SEO Strategy should weight all pages to rank better on Google
@ketanraval , [email protected]
Authoritative Results
Keyword stuffing classifier improvement.
More authoritative results
After-Effect Fact: Clear Indication is that google wants brand building. Having Proper Branding & less keyword oriented Strategy will drive more results & traffic to your webiste.
@ketanraval , [email protected]
Recent Changes From Google
Updates to rich snippets
Another step to reward high-quality sites
Search quality highlights: 52 changes for April
@ketanraval , [email protected]
Summary
Fresh Content
Local Content
Authority Link Building
Equal focus on All Pages
Brand Building
Authorship Building@ketanraval , info@affordable-seo-
services.com
Lets Do It
So.. It is better late then never ….
“Start working for people instead of search results” https://twitter.com/ketanraval
@ketanraval , [email protected]
