What is Email Marketing and How does it work
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Transcript of What is Email Marketing and How does it work
•E-mail Stands for Electronic Mail
•Think of it as an Electronic Letter
•You do not print it out
•Instead it is sent electronically over the internet.
What is E-mail Marketing ?It is Critical Component of a Digital marketing
which can be done via Internet regarding the Online promotions of Products & services.
E-mail Marketing
What is E-mail Maketing ?
Why E-mail marketing is do critical ?
When E-mail Marketing ?
How to Startup ?
History of E-mail
Top Reasons for Why E-mail Marketing
is Important ?
Benefits :
Increase in Sales
Encourage word of mouth
Understand & engage your customer
Increase in high ROI
Customers feedback
More Online conversation about your product
Targeting right Audience
Two way conversation
Personalize understanding
24*7 advertising & branding
E-mail marketing Vs other Social Media
Why Choose E-mail for marketing ?
Emails are always king !
Analysis.....
E-mail marketing Cycle
Right Audience...
How to start ?
Responsive mail templates
Different reactions while start up for E-mail Marketing While Designing Template
When you send a Test mail accidentially to the Subcribers
When you design a Template & you come to know that it is not Responsive
When you mail goes into Spam
How to prevent E-mail from spam ?
Don’t use False misleading header Info
Don’t use descriptive subject lines
Identify the message as an Ad
Tell recipients where you are located
Don’t send any image only e-mails
For every graphics include at least two lines of text
Respond after Successful E-mail marketing
100 e-mails sent 5 New Customers
Tips for Successful E-mail marketing
Who are you?
What’s this E-mail for ?
What’s Content About ?
Not so fast-Can’t please everyone/One click opt out process
Make it easy for people to understand & subscribe
FollowBest Practices and
Get the Most Out of Email Marketing