What is driving innovation? Technology is changing brake systems…
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Transcript of What is driving innovation? Technology is changing brake systems…
What is driving innovation?
Technology is changing brake systems…
Computer Technology?
Safety?
Air Emissions?
Mileage Standards?
Passenger Comforts?
Answer:
Mileage Standards are driving automotive design
The Corporate Average Fuel Economy (CAFE) increases to 35.5 MPG in 2016
The first new fuelEconomy requirementIn the USA in over 30 years
40% Improvement
Energy losses – Areas for improvement
17.2%Stanby/Idle
2.2%Accessories
62.4%Engine
5.6%Driveline
18.2% 12.6%
Braking5.8%
Aerodynamic Drag 2.6%
RollingResistance 4.2%
Inertia
Improving fuel economy:
• Increase powertrain efficiency
• Reduce vehicle mass
• Improve aerodynamics
• Change performance expectations
• Reduce parasitic losses
Reduce vehicle mass:A lighter vehicle uses smaller brakes
• Reduce caliper size Possible reduction in number of pistons
• Reduce rotor size and mass Potentially increases brake operating temperatures Potentially reduces brake pad life
• Higher output per brake size Serious challenges and serious rewards! Lower Mu = Best NVH, pad and rotor life
Higher Mu = Small brake size and weight
1967 Camero (2,800 lbs)
2010 Camero (3,800 lbs)
Rotor mass loss over the years
1970 Camero – 23.4 lbs
1980 Camero – 21.6 lbs
1990 Camero – 19.2 lbs
2000 Camero – 17.0 lbs
2010 Camero – 16.5 lbs
(6.9 lbs / 30% loss in mass)
Reduce vehicle mass:
2011 Honda Civic 2,800 lbs
Improve aerodynamics:
• Possible effect if aerodynamic braking is reduced
Increased demands on car brakes
• Reduced airflow to the brakes
Increased brake operating temperatures
Change performance expectations:
No compromise in braking performance
• Stopping distance requirements mandated
by FMVSS 135, ECE R13
No compromise in braking expectations
• No noise
• Low maintenance
• Long life
• Cost of ownership
How this translates:
THE CHALLENGE
• More technical brake repair
THE OPPORTUNITY
• To provide better service than the competition
THE ANSWER………
A thorough inspection and repair using the best parts,
procedures and installation that match the customer’s need
for their vehicle.
Will IGNITE Auto Parts Store Business…
PROFITABILTY
REPUTATION
COMPETITIVE EDGE
• The systems approach will sell more product
PROFITABILTY
• The systems approach will help sell more premium product with higher margins
REPUTATION• Relied on as a business and marketing partner
• Market specific inventory will be recognized as a true asset
• Always the first call
• Carry a full line of products with true value differentiation
COMPETITIVE EDGE
• The ability to give customers a compelling reason to drive sales and increase profits
Will IGNITE Repair Facility Business…
PROFITABILTY
REPUTATION
COMPETITIVE EDGE
PROFITABILTY
REPUTATION
COMPETITIVE EDGE• The ability to properly and effectively compete with the “Sort of fixed” $99 brake jobs
• Sell up confidently by giving customers a reason to pay more
• Build and retain a satisfied and loyal customer base
Will satisfy the most skeptical customer…
CONFIDENCE
QUALITY
VALUE
CONFIDENCE
QUALITY
VALUE• A brake job that will last
• They know their brakes were installed properly
• The best parts that match the need for their vehicle
“Best possible service and value”
Premium parts WITHOUT proper installation procedures =
UNHAPPY CUSTOMER
Cheap parts WITH proper installation procedures =
UNHAPPY CUSTOMER
Premium parts WITH proper installation procedures =