What is Digital Marketing?Digital marketing is a combination of push and pull Internet technologies to execute marketing campaigns.Companies are still using traditional marketing methods like TV, Radio, Print, Telephone and Brochures etc .Today business is seems to be more complex and challenging and may not get the desired outcome if we only rely traditional marketing methods to promote your brand and develop your business.

TRADITIONAL MARKETING DIGITAL MARKETING

Telemarketing Search Engine Optimisation

Trade shows Blogging

Direct mail Social Media

Email blasts RSS feeds

Print Free tools/trials

TV/radio ads Video

OUR SCOPE OF SERVICES: 1. SEARCH ENGINE OPTIMIZATION :Search Engine Optimisation (SEO) is a technique which helps search engines find and rank your site higher than the millions of other sites in search engines.

Benefits of SEO :

1. Optimized Search Results increases the ranking of your website on many search engines.

2. Increase Visibility Search engine optimization helps to increase search engine visibility

3. Increased Online Traffic This is a result of increase visibility in the search engines.

4. Cheap If done properly, SEO helps promote your website for little cost.

PUT SCREENSHOT OF GOOGLE SEARCH RESULT.

2. SEO KEYWORDS :Keywords used by searchers are not necessarily what we think! Over 50% of searchers use key phrases of 3 words or longer Vital to a successful SEO campaign Local search - location specific key phrases are common use theses in title tags Aim to optimise your site on keyword per page with the most search volume

3. Social mediaSocial Media is just about human beings having conversations and relationships through the use of online technology. Its simply a new form of mass media. It helps SEO by building relationships that may later turn into links and sales.Social media - Why is it important?Benefits of Social media Low cost - use social media to create and distribute articles, videos & audio for a fraction of the money it would cost to appear in press, print, radio or TV Unlimited access Simplicity Global reach Flexibility Measurability

Social media is Social Networking (Facebook, LinkedIn) Video (Youtube,dailymotion) Blogs (Wordpress, etc) Local Business Listing (Gofindy.com,Google, Facebook places) Q&A Yahoo answers etc Events & tweet ups Photosharing (flickr) Presentation sharing (slideshare)4. SOCIAL NETWORKING FACEBOOK : Largest social media site 750 million participate Fan pages popular with businesses Your Facebook page is a gateway to other social media streams, with news, pictures, videos & posts from your blog Facebook should definitely be a part of YOUR social media efforts.

FACEBOOK HOW TO USE IT : Create a Business Page Use Facebook applications Promote events Promote your sales, promotions and offers Get feedback Ask questions

5. SOCIAL NETWORKING- TWITTER :

Twitter provides an easy outlet for daily interaction with students, parents, college news, well wishes, announcements, student congratulations and re tweets of positive messages/pictures

Create a twitter profile Strategically build your brand. Tweet events Tweet promotions, offers6. YOUTUBE :

2nd largest search engine Use your keywords when uploading a video Spread your videos across the internet Brand your account Create a series of videos Build a network

7. FLICKR:

Photostreams on Flickr are a nice way to focus on special events sponsored by your college or held on your campuses.Scope of Flickr: Search for your institution name in Flickr Create a Flickr group gather existing users and ask them to post pics of your college Discover great photos for your next publications Launch a contest and invite users to post their best shots about your institution The winners could have their photos published on your website .

8. LinkedIn is perhaps one of the most effective social media platforms for business to business networking. Create a solid company profile Join several groups and become involved Connect with specialist employers Ask and answer questions Give and ask for recommendations Ask for introductions

A. Buzz, participation & engagementThese types of content are popular.. How tos Asking questions Competitions Quizzes Polls Widgets White Papers Viral games