What is Digital Activism?
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Images: Ushahidi, Pro Publica Technorati, The Guardian What is Digital Activism? Mary Joyce | Oslo, Norway | October, 2011
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Digital activism examples and definition, plus a summary of the most useful digital activism tools.
Transcript of What is Digital Activism?
Images: Ushahidi, Pro Publica Technorati, The Guardian
What is Digital Activism?Mary Joyce | Oslo, Norway | October, 2011
What is Digital Activism?
What is Digital Activism?
What is Digital Activism?
What is Digital Activism?
=
The Digital Activism Equation
+ ______
Digital Activism
The Digital Activism Equation
=+ ______
Transparency
Disaster Relief
GovernmentAccountability
Regime Change
Digital Activism
The Digital Activism Equation
Goal of Political or Social Change
=+ ______
Transparency
Disaster Relief
GovernmentAccountability
Regime Change
+ Digital Activism
The Digital Activism Equation
Goal of Political or Social Change
=+ ______
Transparency
Disaster Relief
GovernmentAccountability
+ Digital Activism
Custom Application >
=Digital Technology
Regime Change
The Digital Activism Equation
Goal of Political or Social Change
+ Digital Activism=Digital
Technology
Digital Technology Details
Digital Technology
Goal of Political or Social Change
+ Digital Activism
=
Digital Technology: Top Tools
Goal of Political or Social Change
+ Digital Activism
=
Tool Uses Brands Time
Social Network • interact with supporters • share short news• first contact
Facebook 1 update / day(1 hour/week)
Digital Technology: Social Network
Goal of Political or Social Change
+ Digital Activism
=
Digital Technology: Social Network
Goal of Political or Social Change
+ Digital Activism
=
Digital Technology: Top Tools
Goal of Political or Social Change
+ Digital Activism
=
Tool Uses Brands Time
Social Network • interact with supporters • share short news• first contact
Facebook 1 update / day(1 hour/week)
Blog • interact with supporters • share longer analysis• gain influence
Blogger, Wordress
4 updates / week(5 hours/week)
Digital Technology: Blog
Goal of Political or Social Change
+ Digital Activism
=
Digital Technology: Top Tools
Goal of Political or Social Change
+ Digital Activism
=
Tool Uses Brands Time
Social Network • interact with supporters • share short news• first contact
Facebook 1 update / day(1 hour/week)
Blog • interact with supporters • share longer analysis• gain influence
Blogger, Wordress
4 updates / week(5 hours/week)
Micro-blog • interact with supporters• share short news• gain influence
Twitter 5-10 updates / day(3 hours/week)
Digital Technology: Micro-blog
Goal of Political or Social Change
+ Digital Activism
=
< gain influence (celebrities)
< gain influence (#tags)< interact with @supporters
< share other news
< share your news
Digital Technology: Top Tools
Goal of Political or Social Change
+ Digital Activism
=
Tool Uses Brands Time
Social Network • interact with supporters • share short news• first contact
Facebook 1 update / day(1 hour/week)
Blog • interact with supporters • share longer analysis• gain influence
Blogger, Wordress
4 updates / week(5 hours/week)
Micro-blog • interact with supporters• share short news• gain influence
Twitter 5-10 updates / day(3 hours/week)
Email Group • internal coordinationGoogle, Yahoo
whenever needed(a few minutes)
Digital Technology: Email Group
Goal of Political or Social Change
+ Digital Activism
=Image:worldstart.com
Digital Technology: Email Group
Goal of Political or Social Change
+ Digital Activism
=Image:worldstart.com, fanhow.com
Digital Technology: Email Group
Goal of Political or Social Change
+ Digital Activism
=Image:worldstart.com, fanhow.com
Digital Technology: Top Tools
Goal of Political or Social Change
+ Digital Activism
=
Tool Uses Brands Time
Social Network • interact with supporters • share short news• first contact
Facebook 1 update / day(1 hour/week)
Blog • interact with supporters • share longer analysis• gain influence
Blogger, Wordress
4 updates / week(5 hours/week)
Micro-blog • interact with supporters• share short news• gain influence
Twitter 5-10 updates / day(3 hours/week)
Email Group • internal coordinationGoogle, Yahoo
whenever needed(a few minutes)
SMS • inviting people to events
all mobile phones
whenever needed(1 minute)
supporterSMS
supporter
supporter
supporter
supporter SMSSMSSMSSMS
supporter
SMS
Digital Technology: SMS Invitations
Goal of Political or Social Change
+ Digital Activism
organizer
supporter
supporter
SMSSMSsupporter
Digital Technology: Top Tools
Goal of Political or Social Change
+ Digital Activism
=
Tool Uses Brands Time
Social Network • interact with supporters • share short news• first contact
Facebook 1 update / day(1 hour/week)
Blog • interact with supporters • share longer analysis• gain influence
Blogger, Wordress
4 updates / week(5 hours/week)
Micro-blog • interact with supporters• share short news• gain influence
Twitter 5-10 updates / day(3 hours/week)
Email Group • internal coordinationGoogle, Yahoo
whenever needed(a few minutes)
SMS • inviting people to events
all mobile phones
whenever needed(1 minute)
Video • getting attention with emotion
YouTube, Vimeo
whenever needed(several days)
Digital Technology: Video
Goal of Political or Social Change
+ Digital Activism
=
•Short (3 minutes max)
•Emotion (anger, inspiration, humor)
•Explain your cause (text or voice)
•Make a call to action
•Fouad: http://www.youtube.com/watch?v=XH7sflcUGj8&feature=player_embedded •Obama: http://www.youtube.com/watch?v=EcRA2AZsR2Q
