What is

design?

an idea

when

what

whe

re

why

who

how

left right

problem solving

A

X Y

rightleft

practicalcreative

99

Z

1

form

function

a solution

Evaluate

Discover

Modify

a visual product

thinking made visual”

“Design is…

Saul Bass 1920-1996

Credit to…Content

• Domermuth, D 2009, ‘The Pedagogy of Form versus Function for Industrial Design’, at 2009 ASEE Southwest Section Conference, accessed 06/08/2009, http://155.225.14.146/asee-se/proceedings/ASEE2009/papers/PR2009124DOM.PDF

• Edwards, B 1999, The New Drawing on the Right Side of the Brain, Penguin Putnam, New York.

• Norman, D 1990, The Design of Everyday Things, The MIT Press, London.• The Macquarie Encyclopedic Dictionary 1995, 3rd edn, Macquarie Library, Macquarie

University.• Whitbread, D 2001, The Design Manual, University of New South Wales Press, Sydney.

Websites• Aharoni Jewellery, accessed 06/08/2009, http://www.aharoni-jewellery.com/ • Google, accessed 11/08/2009, http://www.google.com.au/ • Atomic Maximum Power Computing, accessed 11/08/2009, http://www.atomicmpc.com.au/

Graphics• Stock.XCHNG vi, accessed 02/08/2009, http://www.sxc.hu/ • Photos.com, accessed 05/08/09, http://www.sxc.hu/