Principles of Design. Paul Rand “What is good Art or Design?” “What is good Art or Design?”
What Is Design
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W H A T I SDESIGN?( a n d w h y i s i t i m p o r t a n t )
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"a littlesomething
on top."
( a n d w h y i s i t i m p o r t a n t )
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"an after-the-factcosmetic-makeover
thing."
( a n d w h y i s i t i m p o r t a n t )
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"not the mostimportant thing."
(if at all important)
( a n d w h y i s i t i m p o r t a n t )
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D E S I G Nis the F UNDAMENTAL
of a man-made creationSOUL
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D E S I G Nis about demonstrating how
B E A U T I F U Ls o m e t h i n g
CAN BE.
SOUL
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It has a veryP R O F O U N Dc a p a c i t y
SOUL
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DESIGN is a way of
CHANGING
a n d i n f l u e n c i n gt h e f u t u r e
L I F E
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D e s i g nis what and why I
L OVE
w h a t i s d e s i g n ?
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D e s i g ni s w h y I g e t
M A D
w h a t i s d e s i g n ?
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D e s i g n i s t h ep r i n c i p a ld i f f e r e n c eb e t w e e nLOVE & HATE
w h a t i s d e s i g n ?
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D E S I G N i s t h e
d e t e r m i n a n t o fwhether a product-service-experiences t a n d s o u t o r n o t
No. 1
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W h a t
F e d E xk n o w s t h a tyou maybe not
D e s i g n M y t h s # 1
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W h a t
T a r g e tk n o w s t h a tyou maybe not
D e s i g n M y t h s # 2
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Put design onthe agenda ofE V E R YM E E T I N G
17 Habits of Highly Successful Design Driven Companies
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Include giftedd e s i g n e r s o nALL PROJECT
T E A M S
17 Habits of Highly Successful Design Driven Companies
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Build physicalfa ci l i t i es tha t
S I N G
17 Habits of Highly Successful Design Driven Companies
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M e a s u r e t h ea m o u n t o fE X T E R N A Lrecognition
17 Habits of Highly Successful Design Driven Companies
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Have inte rnala n d e x t e r n a lAWARDSt h a t f o c u s o nd e s i g n
17 Habits of Highly Successful Design Driven Companies
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Have a formal
D E S I G NB O A R D
17 Habits of Highly Successful Design Driven Companies
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I n v i t e t o pD E S I G N E R Sto address thec o m p a n y
17 Habits of Highly Successful Design Driven Companies
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P u tDIVERSITYf r o n t a n dc e n t r e
17 Habits of Highly Successful Design Driven Companies
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Feature designS E N S I T I V I T Ye x p l i c i t l y i na l l t r a i n i n g
17 Habits of Highly Successful Design Driven Companies
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Openly use theEMOTIONALl a n g u a g eo f d e s i g n
17 Habits of Highly Successful Design Driven Companies
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C r e a t e a n da u t h o r i z eD E S I G NC O P S
17 Habits of Highly Successful Design Driven Companies
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Talk openly aboutt h e d e s i g nm i n d f u l n e s so f t h e i r"CORPORATEC U L T U R E "
17 Habits of Highly Successful Design Driven Companies
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H a v e as t r o n g , f o r m a l
D E S I G NFUNCTION
17 Habits of Highly Successful Design Driven Companies
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The chief designeris a member of the
B O A R D
17 Habits of Highly Successful Design Driven Companies
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H a v e g r e a t
A R To n t h e w a l l s
17 Habits of Highly Successful Design Driven Companies
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S u p p o r t t h e
ART S17 Habits of Highly Successful Design Driven Companies
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H a v e a n a n n u a lo r b i a n n u a l
D E S I G NA U D I T
17 Habits of Highly Successful Design Driven Companies
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S I M PLI CI TYCLARITYG RACEBEAUTY
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it is a question of
ALERTN E S SSOUL
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?SOUL
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