WHAT IS CREATIVITY?

H E R E A R E 3 D I F F E R E N T D E F I N I T I O N S O F W H AT C R E AT I V I T Y I S F R O M

VA RY I N G S O U R C E S :

1. Noun• The use of the imagination or original ideas, esp. in the production of an

artistic work. -Google definition

2. Literally: It’s not original, but for me there is still no better literal definition

for what we do than ‘Communication Art’.Emotionally: Getting noticed beautifully. -column on design week page

3. Creativity is the ability of a person or group to make something new and useful of a person or group to make something new and useful or valuable, or the process of making something new and useful or valuable. -simple English Wikipedia

From these sources I believe that creativity is the use of imagination to produce ideas or something new.

EXAMPLES OF CREATIVITY FROM MY A2 COURSEWORK

Creativity went into making the original story board for our teaser trailer. We had to make creative decisions when it came to deciding what types of shots we wanted to produce and the best way to frame the events that we wanted to show. We needed to find a creative way of showing the genre of our film and basic story line without giving too much information away as we were producing a teaser trailer.

I needed to make creative decisions when producing the magazine cover. I needed to decide which image that we took on the day of filming would fit in best as a magazine cover.