CONCEPT

WHAT IS CONCEPT ?

IS IT A GHOST?

IT WILL SCARE YOU… IT WILL FOLLOW YOU… IT WILL HAUNT YOU…

IS IT A DREAM ?

OR IS IT SIMPLE SCIENCE ???

SO WHAT IS IT ???

SOME SAY YOU CAN’T SEE IT…

YOU JUST EXPERIENCE IT….

IS IT GOD ???

NOTE : THE FILE NAME IS‘ PROOF THAT GOD EXISTS ‘http://www.godisreal.today

SO WHAT IS A CONCEPT ?????

BEFORE THAT…

THE DESIGN PROCESS

WHAT CONSTITUTES A DESIGN?

INTUITION NARRATION

EVERYTHINGIN THE MIDDLE

REALITY

INTUITION

JUICY SALIF BY PHILIPPE STARCK

• A DESIRE TO CREATE SOMETHING UNIQUE• A DREAM ONE IS CHASING• COMES FROM WITHIN• A RESPONSE • A SURVIVAL TRAIT• WHAT WILL LOOK GOOD• TAKING A REFERENCE

NARRATION• HOW WE CONVEY THE IDEA• HOW DO WE GET CONVINCED• HOW DO WE CONVINCE

OTHER OR DO WE CONVINCE OTHERS• THE EVENTS

EVERYTHING IN THE MIDDLE• IDEA GENERATION• DESIGN DEVELOPMENT• DISCUSSIONS• DECISION• PROBABLE OUTCOME

REALITY• WHAT ARE WE DESIGNING?• FOR WHOM ARE WE DESIGNING?• THE CORRECTNESS OR

APPROPRIATENESS OF THE DESIGN

• LOGISTICS• PRODUCT ??????

HOW CAN IT WORK ?

HOW ELSE CAN IT WORK ?

CONCEPT ?

CONCEPTCONCEPT MAYBE SEEN AS MAPPING AND PLOTTING OF THE ENTIRE DESIGN POROCESS WHEREIN THE KEY EVENTS OF THE PROCESS MAYBE IDENTIFIED AND HIGHLIGHTED.