What is Business Intelligence?
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WHAT IS BUSINESS INTELLIGENCE? by Eleonora Ivanova
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Business intelligence…
Simply a combina2on of business acumen and nerdiness?
Not quite Eleonora Ivanova 2
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What is Business intelligence?
Theories
Methodologies
Processes
Architectures
Technologies
From raw data…
… to informa2on for business decisions.
Eleonora Ivanova 3
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What informa2on can BI provide?
Which of our customers are
most profitable?
Who are our customers?
Which of our products are making loses?
Where can we cut costs?
Eleonora Ivanova 4
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How does BI work? By means of…
Data warehouse Analy2cs
Report Dashboard
Eleonora Ivanova 5
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Why to use Business Intelligence? Data
Informa2on
Knowledge Decisions
Profits
Do you agree? BI helps you make profits.
Eleonora Ivanova 6
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Judgments and decisions should be based on facts. This is the purpose of Business Intelligence.
Never believe without facts!
Eleonora Ivanova 7
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Facts by The Economist
Eleonora Ivanova 8
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Business Intelligence Make quicker and easier decisions with beVer informa2on.
Eleonora Ivanova 9
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And as we could see, it is hard to overstate the value of good informa2on for business decisions.
Eleonora Ivanova 10