What is bricks & mobile
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Transcript of What is bricks & mobile
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Engaging&Instore&Experience&that&Generates&Shopping&Excitement&
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Steen&Andersson,&CMO,&5th&Finger&JJ&Hirschle,&Head&of&Retail,&Google&
George&Findling,&Enterprise&Architect,&Crate&&&Barrel&&
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The AVA in-store iRobot with iPad head
Is This In-Store Mobile?
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Is This In-Store Mobile?
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Is This In-Store Mobile?
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Is This In-Store Mobile?
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Is This In-Store Mobile?
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Is This In-Store Mobile?
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In-Store Mobile
In-store mobile is: Leveraging the power of mobile’s deep consumer relationship to connect with shoppers inside a bricks and mortar location. At 5th Finger, we call this:
Bricks and Mobile
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The role of In-Store in… Apparel…
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In-Store Mobile Is Important
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Consumers Are Already Using It
70% of smartphone owners have used their mobile while shopping in-store -Google Insights, May 2011
• Price Comparisons • Customer Reviews & Ratings • Stock Checks • Check-in • Coupons • Access Promotions
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Price Comparisons Are Happening
Amazon, eBay, RedLaser and others are providing retail customers a mobile solution to research, compare and purchase while in-store.
49% of smartphone owners have used their mobile to compare prices. -Google Insights, May 2011
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Shoppers Prefer Mobile When Seeking Further Product Information How 5th Finger retail client customers prefer to find product details while in-store. (app users)
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Mobile Shoppers Love Promotions
80%
30%
Promotions
Special offers
Product info
Outfit/project ideas
Reviews
How to/informational videos
Percentage of survey respondents that indicated mobile app feature as a high priority
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What makes a great in-store Experience?
Simplicity - Demonstration of the Starbucks Card Mobile App on a smart phones at the Capital Gallery Starbucks in Washington, DC. / Garrett Hubbard/USAT (Paying with Starbucks card)
Richness - In-store ordering and check-out system via iPad at Specialty’s in San Francisco.
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It’s About Convenience Target Makes Shopping Simpler
Tip Customers over the threshold to certainty of purchase.� Scan products in-store and view product specifications, features and read reviews.
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It’s About Engagement Shopkick Uses Achievement to Motivate
A retailer agnostic approach that gamifies the shopping experience with offers and deals provided by brands. The clever sub-audible in-store location tool provides the best 'heads up display' potential in the market today as someone walks around the store.
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Mobile Will Be…
Your Mobile Associate Basket expansion
Your Wallet Convenience and speed drive purchase