5/11/2013 1 What is BubbleDeck? What is BubbleDeck? What is ...
What Is Brickfish?
-
Upload
stephanie-garcia -
Category
Business
-
view
4.188 -
download
0
description
Transcript of What Is Brickfish?
![Page 1: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/1.jpg)
PresentersNichole Goodyear, Co-Founder & Chief Operating Officer Stephanie Gulley, Program Analyst
UCSD Marketing via New Media
![Page 2: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/2.jpg)
What is Brickfish ?
• Started Nov 2005
• San Diego Based Web 2.0 Company
• Funded by top Venture Capital Co’s from Silicon Valley
• Brickfish is a social media advertising platform that taps into the power of consumer driven marketing on the Internet.
• Clients use the Brickfish platform to launch online advertising and marketing campaigns that spark the creation of brand-focused UGC, such as blogs, images, video and audio.
• This content is virally shared from consumer to consumer via Brickfish.com, client websites and hundreds of social media sites, blogs, email, IM and more.
• Using our patent pending technologies we track all consumer engagements and bill via a Cost Per Engagement® model .
®
![Page 3: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/3.jpg)
![Page 4: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/4.jpg)
![Page 5: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/5.jpg)
![Page 6: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/6.jpg)
![Page 7: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/7.jpg)
![Page 8: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/8.jpg)
Campaign Report Summary
Report Page 1
• Total Engagement (E-Score)
» The sum of all engagement activities: entries, reviews, votes, and views
• Avg. activity by type of engager
• Avg. time spent engaging in a campaign
• Entry engagement ratio represents the average number of reviews, votes, and views an entry drives in a campaign
Report Page 3
![Page 9: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/9.jpg)
Campaign Report Summary
Report Page 3
• Track user activity by source
» Brickfish» Client» Viral
• Campaign Engagement
» Brickfish or Powered by Brickfish Site» Propagation Player» Engagement Grid
• Campaign Views» Members» Visitors » Views Across the InternetReport Page 11
![Page 10: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/10.jpg)
Campaign Report Summary
Report Page 13
• Campaign Demographic Breakout
» Engagers x Gender» Creators x Gender» Top 10 Cities» Top 10 States
• Moderation Activity
» Total number of entries» Flagged» Removed
Report Page 14
![Page 11: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/11.jpg)
Viral Activity
Report Page 3
• Propagated Content
» Percent (%) of unique entries posted across the Internet
» Total Views from shared content» Total Clicks from shared content
• Top 10 Entries Posted • Top 10 Viewed• Top 10 Most Viral
Report Page 5-10
![Page 12: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/12.jpg)
Detailed Viral Activity
• Full breakout of websites and URLs
• Top 20 Entries Posted
• Top 20 Viewed Entries
• Top 50 URLs
![Page 13: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/13.jpg)
Case Study Design a T-Shirt for Honest Foods
Challenge» Build awareness of Honest Foods to
health conscious consumers
Solution» Launched the “Design a T-Shirt for
Honest Foods” contest to build brand awareness
» Sent samples of Honest Foods products to participants
Results» Reach: 10,384 URLs » Campaign E-ScoreTM: 1,718,246» Time spent with Brand: 10 minutes per
unique core engager» Virality: 88% of viewers were viral
“You can’t see my victory dance but I’m doing it in my office…I am still blown away by the quality of entries.” Andrews Aussie, Owner (Honest Foods)
![Page 14: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/14.jpg)
Case Study What if Ur Undies Had the Last Word…
Challenge» Build awareness of sexual health and
educate the target demographic (age 14 - 24) about all types of STDs – not just HIV / AIDS
Solution» Promotional efforts targeted the African
American community and young adult population
» Launched the ISIS “What if Ur Undies Had the Last Word…” contest to open-up the conversation and dialog about sexual health online
Results» Reach: 3,477 URLs » Frequency: 6-7 engagements per
participant» Time spent with Brand: 23 minutes per
unique core engager» Virality: 91% of viewers were viral» Campaign E-ScoreTM: 593,706» Continues to generate engagement
after close“Brickfish® has taught and given us so much. How movement happens and how sharing occurs. They do everything for you and make it so easy.” Deb Levine, Executive Director (ISIS)
![Page 15: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/15.jpg)
Case Study Be a Milk Rock Star with Rascal Flatts
Challenge» To make milk ‘cool for kids’ by promoting
MilkRocks.com/Milk Media in conjunction with real rock stars.
Solution» Promotional efforts targeted the teen (13-
18) demographic.» Launch the “Be a Milk Star with Rascal
Flatts” contest which associates the Brand and milk with a popular artist.
» Utilize Brickfish® sharing features to virally spread awareness of MilkRocks.com/Milk Media.
Results» Reach: 8,872 URLs » Frequency: 11-12 engagements per
participant» Time Spent with Brand: 11.5 minutes per
unique core engager» Virality: 80% of videos shared» Campaign E-ScoreTM: 3,743,770
![Page 16: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/16.jpg)
Consumers Design a Coach Tote
![Page 17: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/17.jpg)
Coach Sample Consumer Entries
![Page 18: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/18.jpg)
Organic Branded Content Reviews
![Page 19: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/19.jpg)
Organic Branded Content Reviews
![Page 20: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/20.jpg)
![Page 21: What Is Brickfish?](https://reader036.fdocuments.in/reader036/viewer/2022062418/555466afb4c905a5798b4d83/html5/thumbnails/21.jpg)