What is App Store Optimization - Brief Idea About It
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What is App Store Optimization
Transcript of What is App Store Optimization - Brief Idea About It
What is
App Store
Optimization
Content
What is ASO
Why App Marketing is Needed
Benefits of App Store Optimization
What Should Be There in App
The Overall Process
Hygiene Factors
Pre & Post Optimization
Mobile App Ads
Tracking
Monitoring
Full form of ASO is App Store Optimization. But we need to know what is AppStore Optimization. Let us check what is the meaning of ASO:
A (Application) : Mobile App is one of the trending channels of Digitalmarketing for business / Corporate Branding. It can be developed /launched for different purposes like business branding, utility, UserEngagement etc.
S (Store) : Store means the platform where we can launch the apps suchiTune, Playstore & Windows market place etc.
O (Optimization) : Developing and Launching the Mobile Apps in thesestores won’t make you profitable. Don’t forget that there are lots ofcompetitors & they have better apps with better facilities, visibility,engagement & last but not the least better Branding etc. We need tocompete with them, beat them – to get better visibility, better placement,to have good amount of users & to achieve the purpose. That is why weneed App Store Optimization so that every one knows about our apps &download our apps. We need to do App Store Optimization because theMobile Apps Marketing captures the huge market share in the digitalmarketing field. It has become one of best marketing channels in digitalmarketing field.
In the coming slides we will get to know why mobile app is necessary, how tooptimize them & the result of optimization. Please be with me…
What is ASO
Why Mobile App Marketing
Before discussing anything please
check the data which will make us
understand of the necessary of
Mobile App Marketing
Easy to use (User Friendly)
Drive more users (purchase)
Boost Engagement
Increase Awareness
Direct Marketing
Increase visibility
Works in off line also
Build loyalty
Revenue generation
Purpose of App Marketing
In-app purchase
Ad incentive
Paid ad downloads
Revenue Model
Easy to use (User Friendly)
Attractive User Interface
Bug Free app
Proper Description
Should have good demo images
Should have good reviews &rating from different IPs
What should be there in Mobile App
Tree Structure Process
Hygiene factors Descriptive App Name
Choose your Keywords Wisely
Having attractive app icon
Find the right keywords App Store Rankings,AppTweak , Sensor Tower , SearchMan
Having a beautiful design and screenshots.
Having detail App description
Good & Unique Ratings & Reviews fromdifferent IPs
Pre Launch Optimization Aggressive Keywords research for
the Mobile App
Product description with properscreenshot and intelligent use of theKeywords
App name should be optimized withkeywords
Category optimization (like game,lifestyle etc)
Attractive App Icon
Pre Launch Optimization Steps
Post Launch Optimization Steps
Social Sharing (Like social media)
Get reviewed by the bloggers
Gets reviews for the app
Owned media
Offer & referral marketing
Paid Optimization of Your Apps
Paid promotion to get the number of
downloads so that the Mobile App gets top
chart ranking
App Install Ad Display and Promotion
Run an App Engagement Ad
Paid Social Media App Engagement Ad for targeted Users
Organic ToolsGoogle Mobile Analytic
Flurry Mobile Analytic
Paid Media Tools AdMob
Adwords
Facebook Ad Manager
Tools Required For Mobile Apps Optimization
Small Brief About Us: We are a team of 15 members – providing Web Design, Web Development, Digital
Marketing, Paid Marketing, Content marketing, Mobile Apps Development, App Store Optimization to our
clients. We have already done 200+ projects Locally and internationally.
If you are looking for any kind of Mobile Apps Development or App Store
Optimization you can directly contact with me
Skype: atanu.das1985
Email: [email protected]
Phone: +91-9830528683
Connect Me Via My Other
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Design Portfolio: http://graphicsdesignexpertindia.blogspot.com/
