What is an effective tourism brand
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Transcript of What is an effective tourism brand
frequent (frequently available/frequency)
safe
reliable
informative
fun
a�ordable
top quality
easy to use
accessible
environmentally friendly
community partner
Road Tripping
Carmen Lerm [email protected]
Identify and value a successful tourism brand, because it is...
#CultureRoute #FoodieRoute #ScenicRoute #BergRoute
Tourism brand values that we strive for
16Paternoster
17St Helena Bay& Shelly Point
N7 N7
Blaauwberg Nature Reserve
KoebergNature Reserve
Melkbos-strand
AtlantisWitzand Aquifer Nature Reserve
3
Silwer-stroom-strand
!Khwa ttuSan Culture
& Education Centre
41 2
MamreWerf
Groote Post
12
7
6
5
M 19
Cape Town
Cape Town Namibia
Hopefield
Koringberg
Eendekuil
24Moorreesburg 23
Darling
Darling BrewExperience
9
Thali ThaliGame Lodge
15Jacobsbaai
14Saldanha
Langebaan
Yzerfontein
13
20West CoastFossil Park
18
11
8 19
West Coast
National Park
West Coast
National Park
10
35
Goedverwacht &
Wittewater 36
VelddrifLaaiplek
Port Owen
Elands Bay
28
Rocherpan Nature Reserve
27Dwarskersbos
26
RedelinghuysVerlorenvlei30
Aurora“Centre of the Universe”
29
33
PiekenierskloofMountain Resort
31
Citrusdal
32
25
NEW
NEW
Scenic Route
Foodie RouteCulture Route
Berg Route
Malmesbury
21
Riebeek Valley
22
West Coast WayWest Coast Way
West Coast Way
West Coast Way