What is

All-America

Selections?

“A non-profit

organization, founded in

1932 by Mr. Ray

Hastings, that promotes

new garden varieties

judged to have superior

garden performance in

impartial trials

throughout North

America.”

AAS continues as the oldest, most

established international testing

organization in North America.

EntriesBreeders enter new, never-before-sold cultivars

to be judged in one of three categories:

1. Seed Ornamentals

2. Vegetative Ornamentals

3. Edible/Vegetables from Seed

AAS Trials Sites in

U.S. and Canada

1. Seed Ornamentals – 47 sites

2. Edible/Vegetable – 28 sites

3. Vegetative Ornamentals – 18 sites

Total of 80 AAS Trial Judges!

• Horticulture professionals

• Seasoned trialing experts

• Unpaid – they volunteer their time

• Unbiased - cannot judge entries from their own

company

• The basis of our trialing program

AAS Trial Judges

AAS ScoringJudges score each entry from 0 to 5

All entries have 2-4 comparisons

0 to 1 = same or inferior to comparison

2 = better than comparison

3 to 4 = superior to comparison

5 = breakthrough breeding, Gold Medal Winner

Final scores based on averages and percent of judges who score it a 2 or higher.

Introduction Criteria

Breeder gives the variety a marketing name

Breeder submits publicity photos

Has seed-in-the-bag

Gone through germination testing

Product is priced and ready to ship

By now, it can be declared an “AAS Winner”

Introduction Dates

AAS Winners are announced three times a year

January

July

November

Publicity Program

Information distributed to:

• Seed Companies

• Distribution chain

• Growers

• Retailers

• Garden Writers

• Bloggers

•Consumers

Publicity Program

Robust website:

Publicity Program

Implementing Social Media:

• Pinterest

• Facebook

• Twitter

• Slide Share

• Etc.

Publicity Program

Display Gardens

Almost 200 public gardens grow and display the

past five years of AAS Winners.

Publicity ProgramPreview Gardens

Select garden writers/bloggers grow and evaluate the past five years of AAS Winners in their own gardens then are able to write about garden performance first hand.

AAS Winner availability

AAS Winners (National and Regional) are

available in local garden retailers, online and in

seed packets. Just look for the AAS Winner

logos: