WHAT IS A POP-UP SHOPA temporary retail shop that creates a permanent impression.

WHY DO A POP-UP?● Sell More● Low Cost● Test Locations● Events or Holidays● Build Awareness● Short-term commitment● Creates a sense of urgency

NORDSTROM

WHAT TO DO● Create a budget● Timing● Staffing and operations● Define your goals● Location!

5 STEPS (DESIGN)Design your experience – Should you create a booth? An immersive store , host an event, or bring in only essentials.

5 STEPS (LOCATION)Find the right space – Drive around the area you want to target or use websites like thestorefront.com to check other cities. Always consider the size, neighborhood, walkability score and value.

5 STEPS (LOGISTICS)Plan the logistics – How will you accept payment? How will you get your products to the location? How will the store be setup and operate? How is working the store?

5 STEPS (PROMOTE)Promote your pop-up – Contact local influencers, bloggers, and media outlets. Consider running ads on social media and doing grassroots flyers or posters.

5 STEPS (OPEN)Store opening – Create an opening event and celebrate. Offer your guests exclusive sales, refreshments and engaging experiences.

TRACK YOUR RESULTS