What is a Mission Statement

Customer – The Value Proposition

Develop a Mission Statement – The Value Proposition– What’s the goal of your company in offering a

quality product or service to your customers? Don’t make this complicated. It’s a simple statement that says what you

are doing and how you are different/better then your competition.

Visionary: Above all else a mission statement offers a vision of what a business aspires to be.

Broad: A company cannot be all things to all people, but a mission statement should not limit a company's area of service or expertise too narrowly– For example, classmates.com “to reunite classmates in

American high schools” colleges and universities as well, and then the military and the workplace. Soon classmates.com found it was not in the classmates business, it was in the

personal networking business.

Realistic: The broad vision needs to be tempered with realism, to be both practical and workable.

Motivational: The statement should be written in such a way that it inspires commitment among employees, customers, partners, and funding agencies about what this company will do or produce.

Short and concise: The mission statement should be no longer than 25 words. Some consultants recommend that the mission statement be short enough that an employee can easily remember it and readily repeat it. Similarly, management guru Peter Drucker suggests it should be able to fit on a t-shirt.

Easily understood: The statement should use plain language that is convincing and easy to understand.

This is the first step in your business plan process.

If you can't agree on a perfect statement now, settle on an imperfect statement and come back to it later.

Downey High School Mission Statement

• The faculty and staff at Downey High School are dedicated to creating and sustaining an academic and social environment that promotes student learning and success. To fulfill this mission, we promise to provide educational opportunities and the necessary support for students to become academically successful through a challenging, standards-driven curriculum. We promote the practical application of knowledge and guide students towards career paths that are integrated into the curriculum. To become productive members of a diverse society, we provide opportunities for students to build connections by actively promoting student involvement in extracurricular activities. As a result, we strive to prepare all students intellectually and socially to be successful members of society.

Warren High School Mission Statement

• The purpose of Warren High School is to provide a comprehensive education that prepares students academically, vocationally, and socially to become responsible adults by encouraging personal integrity, pride in the pursuit of knowledge, and physical well being.

AGCO

• Mission StatementProfitable growth through superior customer service, innovation, quality and commitment.

Aflac

• Mission StatementTo combine aggressive strategic marketing with quality products and services at competitive prices to provide the best insurance value for consumers.

CVS

• We will be the easiest pharmacy retailer for customers to use.

Disneyland

• To make people happy

The mission for the Nike brand is:

•

To bring inspiration and innovation to every athlete* in the world.

*"If you have a body, you are an athlete." - Bill Bowerman

Starbucks

• Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

Opportunity slide

• Explain in great detail what it is that you are selling and how it is unique.

• Ex. Pens– How can pens be different?– Colors– Materials– Case’s– Name etched on it

Work sited

• http://myphliputil.pearsoncmg.com/student/bp_turban_introec_1/MissStmt.html