Existing Artist

Digipaks

Features of a DigiPak…

Contains digital media – more than one

platfrom (e.g DVD and CD)

Content is more developed than a digital

CD

Extras and inserts enhance appeal,

therefore adding more value

Design has to sell brand identity through

images/words/inserts

Purpose for the record company: to create synergy,

for example by selling two differnet artists as part

of selling the branded label

Purpose for the artist: stream of revenue, maintain

fanbase, cross-promote/advertise. Long tail theory (chris

anderson)

Digipak Relating to our

Artist…

Pictures of artist

Tracks

Ke$ha‟s new album is titled

cannibal, and her previous album

was titled animal. It is obvious

that these two albums have been

merged together by the artwork on

the cover of the digipak, in order

to make the digipak a collectors

item for any fanatical ke$ha fan.

Thanks

page

Song lyrics

split in

two for

her two

albums

Barcode &

Record label

The fact that ke$ha is an american artist

is represented by the background of an

american flag. The traditional colours of

the flag have been replaced with red to

connote danger, and reflect her fiery

personality.

She is framed in the centre third of the

screen to show dominance and that she is

the central focus and likes being centre

of attention. It represents her confidence

and self-assurance.

The mid shot is used so that we can see

the movement of her arms, and to show

her open body language which exudes

confidence and fearlessness. The mid

shot also shows her chest which appeals to

the male gaze , making her sexualised

and powerful. She adopts what ferguson

said was an invitational expression ,

which would also grab the attention of

males aswell as female fans, broadening

the target audience of this digipak.

She is centrally framed, according to milliums theory her

attention is directed toward the camera, this makes the

audience feel intimidated, making her seem dominant and

therfore the central focus, reflecting her strong minded

personality.

The picture is torn down the middle, which could suggest the

different sides to her personality or the character within, this

is also because it represents two of her albums merged

together. It is ripped messily and stapled together to represent

that she is an edgy character, and quite “messed up”.

The left side of the picture is more edgy as it uses bright

colours which clash showing the conflict between herself and

the rules of society, impying she is rebellious. Her hair is out

of place and quite wild representing the title of the album

“Animal”.

The right side shows a calmer, but darker side to her,

depicting mystery and unpredictability which also mirrors

her personality and behaviour. The use of only black and

white and no colour suggests she is soulless and is drained of

energy. This could link to the idea that she needs blood to

survive, and therfore relates to the album title “Cannibal”.

The fonts used for the album tracks are also split downt he

middle, and written in different fonts to again

differentiate the two different albums, and remind the

audience the digipak is special edition, to increase the

stream of revenue for the artist and record label.

This technique is also used to reflect the two sides to her

personality On the right side of the screen she is laying on

a red background. The red represents blood in this case as

this side of the album tracks is for the album “cannibal” ,

this makes her seem feisty and fierce.

The colour red is maintained onto the back cover as the background

for Ke$ha‟s „thanks‟. The colour red suggests danger which creates mise

en scene with the title cannibal, as it could also represent blood.

There are shimmers of bright white light over the back pages of the digi

pak, which could represent stars and space, showing her sparky

personality.

Ideas for our

digipak

Photo Ideas…

In all of these pictures, no matter if her body position or face isn't central towards the camera, her

gaze is always directed straight into the camera, and therefore at the audience. This draws in the

customer, and makes it feel like the artist is staring at them. Because she is a confident character,

this intimidates the audience, giving her an authority and a dominant role. The use of eye contact

makes the consumer feel like the victim or the weaker character, therefore making them more

reluctant to buy the product, because they feel like they're under the power or command of the artist.

Ideas for front cover…

The font of the artist‟s name

will be jagged and edgy to

show she is not a perfect

character, and to reflect her

out of control lifestyle.

We also think a scratching

effect would be a good way of

maybe reflecting the music, as

in the beginning of the song

the music jolts out. Also

showing she isn't perfect.

Font ideas…

Ke$ha – fluffy

slacks BTN

Ke$ha –galeforce

BTN

Ke$ha – goudy stout

Ke$ha –Heather BTN

We thought the fonts

should reflect her

personality, so we

have chosen very

edgy, bold fonts.

Ke$ha –staccato555

BT

Ke$ha –

mister

sirloin BTN

Ke$ha -

native

Ke$ha –rage italic

Ke$ha – sandscript BTN

Ke$ha –

Smashed

SF

Album Title…We came up with two ideas of what to call our digipak.

1. Fierce

2. Reckless

To sway their opinions, we made a „Prezi‟ full of our ideas, so that the audience

could choose which they preferred. This was to make sure we had some consumer

feedback as the Digipaks are aimed at fanatics, who know everything about the

artist, and so the product has to cater for their tastes, and in a way they think

represents the artist most. An example of the feedback is as follows:

We felt both of these reflected the artists personality, but we wasn‟t sure of which to

choose. We used the social networking site „twitter‟ to investigate what the target

audience thought.