What is a Business?

• Goods• Services - intangible• Products – tangible• • 4 -- Problems/Nature/Issues/Concerns of Services1. Intangibility2. Variability3. Perishability4. Inseparability

Service Marketing

Products Goods

Services Tangibles

Intangibles

Changing Intangibility to Tangibility

1. Intangibility- 1-800-The -Rock2. Variability – Hair cut3. Perishability - Airlines4. Inseparability -Singer

Business – Profit

Non-Business – Non-Profit --NGO

Profit Non Profit

Private I: Private Profit

II: Private Non-Profit

Public III: Public Profit

IV: Public Non-Profit

Social Marketing Management

Social © Firoz 2009

Marketing © Firoz 2005

Management © Firoz 2008

O OrganizationC CharitableL liberationS SocietyI IssuesA Attitudes

E Environment N NeedK Know-howT TargetingG Goods-PA Amounts-P M Markets-PI Information-PR Reward

E EnvironmentN NeedsM MISG GoalsA AlternativesT TaskN NetworkingM MarketA AccountabilityE End Results