WHAT IS A BRAND?. A brand is a name, term, design or symbol that differentiates one seller’s...
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WHAT IS A BRAND?
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Transcript of WHAT IS A BRAND?. A brand is a name, term, design or symbol that differentiates one seller’s...
WHAT IS A BRAND?
WHAT IS A BRAND?
A brand is a name, term, design or symbol that differentiates one seller’s
product from another.
The term originates from the practice of branding livestock. But since then,
it’s taken on a second meaning.
WHAT IS A BRAND?
“A brand is a story embedded in the mind of the market.”
Source: Karen Post via http://seamlessbrand.blogspot.ca/2008/11/to-brand-or-not-to-brand.html
WHAT DOES THAT MEAN?
A story is a collection of thoughts and feelings we associate with someone
or something.
WHAT DOES A STORY DO?
Stories raise the stakes, draw lines between good and evil, and give us a
past, present, and future.
When you create a compelling story, you can do things that other companies or
individuals in your field can’t.
WHAT DOES A STORY DO?
Creates a deep emotional attachment.Generates long-term loyalty.Communicates “personality.”
Inspires and sticks to human memory.
WHAT MAKES A GREAT STORY?
The best stories straddle the fault lines of our emotions – love and hate. You
need to take a bold position, or you will be lost in a crowd of pleasers.
WHAT MAKES A GREAT STORY?
Because you are lukewarm,and neither hot nor cold,
I will spit you out of my mouth.
– Revelation 3:16
WHY
Source: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/transcript
WHY
HOW
WHAT
WHYWe believe in challenging the status quo. We believe in thinking
differently.
HOWThe way we challenge the status quo
is by making our products beautifully designed, simple to use and user friendly.
WHATWe just happen to make computers. But we can also make MP3
players, phones, tablets, or DVRs.
What Is the Leap Motion Controller?
A computer input device that tracks
your hands in 3D space
Unlocks new interactions for games,
music, healthcare,
VR and more
Alex Colgan
Suggest removing the green borders.
FASTNo visible latency, 290FPS
PRECISESub-millimeter tracking
INEXPENSIVEOff-the-shelf hardware
EMBEDDABLESmall, short, low consumption
WHYWe want to change how humans interact with technology
because we are more powerful together.
HOWWe narrow the gap between human and machine by using the
original interface – the human hand.
WHATWe’ve created a high-precision, near-zero-latency infrared
tracking peripheral that lets you control your computer with hand motions.
BUILDING YOUR BRAND
KNOW YOURSELFFind your strengths and weaknesses to discover your Why.
KNOW YOUR ENEMYYour enemy is not your competitors – it’s what they represent.
KNOW YOUR MARKETTap into your customers’ thoughts and desires to stay relevant
and beware the counterstory.
