What If I'm in a Boring Industry?
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![Page 1: What If I'm in a Boring Industry?](https://reader033.fdocuments.in/reader033/viewer/2022042814/555899f6d8b42a2a738b49ff/html5/thumbnails/1.jpg)
What If I’m in a
Boring Industry?
A Resonance FTQ
(Frequently Tweeted Question)
@resonancecont
![Page 2: What If I'm in a Boring Industry?](https://reader033.fdocuments.in/reader033/viewer/2022042814/555899f6d8b42a2a738b49ff/html5/thumbnails/2.jpg)
“Sure, content marketing is
great for ‘sexy’ industries
like consumer retail and
dining, but what if your
industry is boring?”
@resonancecont
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Truth #1
@resonancecont
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Truth #1
@resonancecont
There’s no such thing as a boring industry.
![Page 5: What If I'm in a Boring Industry?](https://reader033.fdocuments.in/reader033/viewer/2022042814/555899f6d8b42a2a738b49ff/html5/thumbnails/5.jpg)
Truth #1
@resonancecont
If your product or service fills a genuine need, it’s as sexy as it needs to be.
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Truth #2
@resonancecont
![Page 7: What If I'm in a Boring Industry?](https://reader033.fdocuments.in/reader033/viewer/2022042814/555899f6d8b42a2a738b49ff/html5/thumbnails/7.jpg)
Truth #2
@resonancecont
It’s all in the perception.
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Truth #2
@resonancecont
Not so very long ago …
were considered anything but sexy.
Coffee
Computers
Athle/c Footwear
![Page 9: What If I'm in a Boring Industry?](https://reader033.fdocuments.in/reader033/viewer/2022042814/555899f6d8b42a2a738b49ff/html5/thumbnails/9.jpg)
Truth #2
@resonancecont
And now …
they represent the most enviable brands in the world.
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Truth #3
@resonancecont
![Page 11: What If I'm in a Boring Industry?](https://reader033.fdocuments.in/reader033/viewer/2022042814/555899f6d8b42a2a738b49ff/html5/thumbnails/11.jpg)
Truth #3
@resonancecont
It’s all about the audience.
![Page 12: What If I'm in a Boring Industry?](https://reader033.fdocuments.in/reader033/viewer/2022042814/555899f6d8b42a2a738b49ff/html5/thumbnails/12.jpg)
Truth #3
How “sexy” is this bo;le of water to you?
Now consider …
![Page 13: What If I'm in a Boring Industry?](https://reader033.fdocuments.in/reader033/viewer/2022042814/555899f6d8b42a2a738b49ff/html5/thumbnails/13.jpg)
Truth #3
How “sexy” is it to him?
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To Sum Up … • If your product or service fills a genuine need, it’s as
sexy as it needs to be.
• It’s all in the perception.
• It’s all about the audience.
@resonancecont
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Got a question
for our next
FTQ?
Hit me up at
@resonancecont