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THERE IS NO SUBSTITUTE FOLEADERSHIP:

AN ANALYSIS OF BRITISH PETROL

A comparison of different leadership methods in refecrisis management

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THERE IS NO SUBSTITUTE FOR LEADERSAN ANALYSIS OF BRITISH PETROLEUM

The Organization : British Petroleum

The Crisis Incident : The Deep Water Horizon Exand Oil Spill

The Solution : The Leadership of Methods of Jam

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The Organization : British Petroleum

Founded by William DArcy in 1901

First oil discovery - Persia 1908

Creation of Castrol brand during world war two

Began the first offshore operation in the English Channel in 1970

First oil flowing from Alaska Pipeline in 1977

Formation of BP America from Sohio in 1987

Deep water Horizon environmental disaster in 2010

History

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BRITISH PETROLEUMVALUE OF COMMON(FIVE YEAR PROGRESSION)

What Happened?

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THE INCIDENT : THE DEEP WATER HORIZEXPLOSION AND OIL SPILL

Explosion in Gulf of Mexico on April 20, 2010 killing 11

Original Estimates of spillage 8,000 barrels/day

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CRISIS MANAGEMENT WHAT NOT T

Do not avoid addressing the crisis Blame the crisis on another group or organizat

Tell the stakeholders that they are bothering y Do not go against your organizational policy

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Negativegenerat

bad leada crisis s

Most Compfor higrecognitio

in the summBritish Petmuch mor

ever wDuring the Deepwater Horizon incident, BPhad more brand recognition than any of the

different venues for cellular communication.

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POOR CRISIS MANAGEMENT IRREPARA

ORGANIZATIONAL DAMAGE

Romar Tower - Orange Bea

Tony Haywood deposition

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WHAT IF ANOTHER EXECUTIVE WAS THE LEADBRITISH PETROLEUM, WOULD THE RESULT HAVE

THE SAME TODAY?

Apologized and tookresponsibility for the situation

Used wisdom to analyze the factsand repercussions of the crisisbefore publically speaking

Answered all questions withsolutions that were feasible honestly

Used the core beliefs and missionof the organization to substantiateany decisions made

Maybe even someonewas successful in cr

management in the pa

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TYLENOL POISONING CRIS

Cyanide found in extra-strengthTylenol on store shelves. Seven found

dead in Chicago

Sequence Action from credo

Step 1 Immediately recalled all

Tylenol from all storesStep 2 Halted all advertisement for

the product

Step 3 Assumed responsibility

Step 4 Returned product in a triple-

sealed package in 1989

Analysis of Crisis Mana

Following their corporate credo, Johnson and Johnsonimmediately initiated the following:

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THE LEADERSHIP OF TONY HAYWARD COMTHE LEADERSHIP OF JAMES BURK

Scale : one to ten

(ten is highest)Haywood

CrisisManagement 2

OrganizationalCommitment 6

Public Image 4 Sunrise Orange Beach Alabama November 12, 2009

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JAMES BURKE : FORMER CEOJOHNSON AND JO

Leadership Values and Ethics

Decision Making

Overall success as a Leader

Organizational Behavior Leadership Specifics

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Leadership Values and Ethic

Awards

Bower Award forBusinessLeadership 1990

Presidential awardof Freedom

Recognition

National BusinessHall of Fame

Named One of thegreatest CEOs ofall time FortuneMagazine, 2003

Lead tdoctrininete

and ealwa

Lead JohTylenol

honesoften

Immedassum

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DECISIONS MAND DECIS

MAKING Use of Credo as an ethical guide

Assumed full responsibility for

Very media-receptive and tran

Pulled Tylenol off shelves again in 1986 beca

Because of Burkes handling of the Tylenopackaging came to be

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OVERALL SUCCESS AS A LEAD

Tylenol Incident Conducted the situation by the organiza

Handled Media Great Honest Presence Held open confere

Tylenol Recall Placed People first little regard for total c

Reoccurrence of Tylenol

Incident in 1986

Immediately took the recall measures

As CEO of Johnson and

Johnson

Always conducted himself as honest, ethic

responsible leader A role mo

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Maybe the Gulf ofMexico would not look

like that or this

IF JAMES BURKE HAD BEEN THLEADER OF BRITISH PETROLEUM

And maybe wthis im

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British Petroleum has oddly received mixed reviews three ybut the corporation will forever be damaged from the ineffec

management during the deepwater horizon incident

Romar Tower Orange Beach Alabama

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BRITISH PETROLEUM PAINTS A VERY OPTIMOUTLOOK FOR THE FUTURE OF AMERIC

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REFERENCES

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VIDEO REFERENCES

Hayward, Tony. (2010).A message from Tony Hayward. Retrieved from: http:///www.youtube

.com.a message.from.tony.hayward_small.3gpp

Hayward, Tony. (2010).BP CEO Tony Hayward Id Like my life backRetrieved from:

http:///www.youtube.com.bp.ceo.tony.hayward.id.like .my.life.back.

Hayward, Tony. (2011).Deposition. Retrieved from:http:///www.youtube.com. the video BP

doesn_t want you to see mp4_small (2).3gpp

News, Tylenol. (1982). Tylenol News 1982_medium.mp4. Retrieved from:

http:///www.youtube.com.Tylenol News 1982_medium.mp4

Petroleum, British. (2013).BP Energy Outlook 2030 Americas Energy Future. Retrieved from:

http://www.youtube.com/watch?v=2B3dLWv7HNs&feature=player_detailpage

Tylenol, News Clip. (1982). Tylenol News Clip. Retrieved from: http:///www.youtube

.com.News Clip Tylenol