What I Learned Studying the App Store
-
Upload
appbot -
Category
Data & Analytics
-
view
284 -
download
0
Transcript of What I Learned Studying the App Store
8
“Fortheaverageapp,searchactuallymakesupthevastmajorityofinstalls,”
“12percentofdailyactiveusers(DAU)searchforappsdaily,50percentofDAUsearchforappsweeklyandGoogleseessixmillionuniquephrasessearchedmonthly”
—AnkitJain,GooglePlay
Appstoresearch
Appstoresearch
• Averageappstorerating• Rating/reviewvolume• Downloadandinstallcounts• Uninstalls• Appusagestatistics• Growthtrendsweightedtowardrecency• Keyworddensityoftheapp'slandingpage
Ranking=fn(Rating,RatingCount,Installs,Trends)
https://moz.com/blog/app-store-rankings-formula-deconstructed-in-5-mad-science-experiments
AppStoreFeatures
• Storeswanttofeatureyou• Connections-EventslikeWWDC,GoogleIO• Remindthem-alot• Greatapp• Greatreviews• Newtech
21
WordofMouth
• Successfulappsnailthis• Comesbacktomakinganappthat’ssoamazinguserswanttobecomethecoolonethattellstheirfriendfirst.
• Wowmoments
22
Paiddownloads/Advertising
• Effectivewhen:1. Whenyouaretryingtogetearlyusersfor
feedback.2. Youhavereachedmassivescale(e.g.Candy
Crush,ClashofClans)andhaveaprovenmonetisationmodel.
3. YouareaplatformsellingaSaaSoffering.
AppIcons-WhatColour?
• Theconformist-redorblue• Iliketobedifferent-green• Therebel-pink(sorry,salmon)orpurple
Localise:MostreviewsbycountryCountry MajorLanguage(s) %OfReviewsUSA English 21.64%China Chinese 17.38%Japan Japanese 6.00%UnitedKingdom English 5.30%Russia Russian 4.06%Germany German 3.90%Canada English&French(21%) 3.62%France French 3.32%Italy Italian 3.05%Brazil Portuguese 2.70%Australia English 2.56%Mexico Spanish 2.38%Korea,RepublicOf Korean 2.04%
MostreviewsbylanguageLanguages %ofReviews
English 33.33%
Chinese 19.64%
Japanese 6.00%
Spanish 5.03%
French 4.41%
German 4.36%
Russian 4.06%
Italian 3.10%
Portugese 2.70%
Korean 2.04%
Localising
• LanguagesYouMustDo• EnglishandChinese(SimplifiedandTraditional)-53%Coverage
• SecondRound• Japanese,Spanish,French,German,Russian,PortugueseandKorean,thiswillgetyoutoalmost85%
• TheLongTail• Thai,Turkish,Dutch,Swedish,Malay,Danish,Vietnameseetc
AppNames
• Flipboard:YourSocialNewsMagazine• Minecraft-PocketEdition• SoundCloud:music&audio-discoverandstreamsongs,artists,podcastsandnews
• TracknShare-Auniversallifemanagementdiarytrackertojournal,track,analyze,improve&sharechronichealthsymptoms,suchaspainandsleep,myworklife,food,weight,wellness&theQuantifiedSelf.
AppNamesTotalAppsSurveyed 8400
MaxWords 49
MedianWords 4
AverageWords 5.4
MaximumCharacters 255
MinimumCharacters 2
MedianCharacters 24
AverageCharacters 35.2
62http://www.slideshare.net/ASOBarcamp/asobarcamp-2-ratings-and-reviews-aso-impact-and-leverage-of-review-optimisation-thomas-petit-8fitcom
Appreviews
Appreviews-improvingthem
• GreatUI&UX.• Test,testandtestsomemore• Sendtobetatesters• Getnotifiedwhenyourappcrashes• Checkyourappbeforeyoureleaseit• Don’tgetslackwitha‘quick’update
TopGrossingAppsCount %
AllCountries 8 4%
USA&China(ExcludingAll) 4 2%
USA&Australia(ExcludingAll) 103 52%
China&Australia(ExcludingAll) 6 3%
USAOnly 85 43%
ChinaOnly 182 91%
AustraliaOnly 83 42%
https://appbot.co/books
Secrets of the App Store
SecretsoftheAppStore-FreeeBook
@stuartkhall
http://blog.appbot.co