What I learned from 200 projects (IDC Prague)

download

of 211

  • date post

    11-Aug-2014
  • Category

    Design
  • view

    4.530
  • download

    9

Embed Size (px)

description

Peter Boersma's presentation at IDC Prague (http://webexpo.net/idc2014/) entitled "What I learned from, oh, I don't know, around 200 projects". By going through my employment history at 7 interactive agencies plus my short freelance period, I gave the audience an overview of skills, team markup, the place of UX departments in the organization, deliverables and design processes and how they changed over time.

transcript

  • What I learned from oh, I dont know, around 200 projects Peter Boersma (@pboersma) Interaction Design Director at Blast Radius Interactive Design Conference April 4-5, 2014, Prague 1
  • 2
  • 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 3
  • around 200 projects 1995 - 2000 - General Design 70 10 2000 - 2002 - Satama Interactive 20 10 2002 - 2005 - EzGov 15 5 2005 - 2006 - User Intelligence 10 20 2006 - 2010 - Info.nl 20 5 2010 - 2012 - Adaptive Path 5 2.5 2012 - 2012 - freelance 5 10 2012 - present - Blast Radius 55 40 Total 200 10 #proj /year 4
  • scope, teams, skills, org charts, deliverables 5
  • the scope of our projects has expanded from one-way webdesign to service design for networked brands 6
  • 7
  • http://www.abnamro.nl 8
  • 640px 480px 9
  • 10
  • 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 11
  • 12
  • ! SOCIAL CONTENT MOBILE CONTENT STORES CRM PR CSR ALWAYS-ON CONNECTED PLATFORMS Starbucks.com 13
  • 14
  • our teams have had different types of people in them 15
  • 16
  • 17
  • 18
  • 19
  • my roles at interactive agencies 1995 - 2000 - UI Designer 2000 - 2002 - Consultant User-Understanding 2002 - 2005 - Senior Information Architect 2005 - 2006 - UX Consultant & Partner 2006 - 2010 - Senior Interaction Designer 2010 - 2012 - Experience Designer 2012 - 2012 - Freelance (Process) Designer 2012 - present - Interaction Design Director 20
  • we had different skills, starting at Computer Science, HCI and Design leading to User Experience 21
  • HCICS Des 22
  • HCICS DesIxDIA Mar Com Info Des Copy Usab 23
  • User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab 24
  • shallow knowledge User Experience deep knowledge business knowledge 25
  • User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab 26
  • User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab 27
  • since 1995, we have been looking for the right place of UX in the organization 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • what we call our work, our deliverables, changed too... 40
  • Here is how we work: Step 1: we send you a contract Step 2: we design your site and you approve the design Step 3: we build your site, and you approve the design Step 4: we send you an invoice 41
  • Design ResearchEvaluation Prototype Test SketchDetailed Design Concept Personas Interviews 42
  • Business Design ResearchEvaluation StrategyManage Pitch Scenarios Position Roadmap Service Design Prototype RequirementsReview Test Scope Optimize Estimate Beta SketchDetailed Design Concept Personas Competition Process Roles Steps Interviews 43
  • 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 44
  • GOOD BAD per company 45
  • 46
  • User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab 47
  • 48
  • Business Design ResearchEvaluation StrategyManage Pitch Scenarios Position Roadmap Service Design Prototype RequirementsReview Test Scope Optimize Estimate Beta SketchDetailed Design Concept Personas Competition Process Roles Steps Interviews 49
  • 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 50
  • 51
  • 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 52
  • 1995-2000 - General Design Company prole: - Dutch startup that grew from 3-30 people - made interactive sites for small & large brands My responsibilities: - in the beginning: everything - from interface design - via software programming - to sales and project management 53
  • 54
  • User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab 55
  • 56
  • 57
  • 58
  • A conference is more than the proceedings Also: its not that hard to get on stage! 59
  • Business Design ResearchEvaluation StrategyManage Prototype RequirementsReview Estimate SketchDetailed Design Competition Process Scope 60
  • 61
  • Br Br eaking ead share late-night pizza with developers have lunch with clients go for drinks with colleagues 35 35 62
  • General Design GOOD BAD * gave me broad experience * mix of academic research and practical focus * time to discover what I like (not project management) * being project manager & UI designer on 10 projects * leading to a short, 4-week burnout 63
  • 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 64
  • 2000-2002 - Satama Company prole: - Finnish web-and-mobile agency going global - General Design turned into Amsterdam ofce My responsibilities: - Consultant User-Understanding - concept design, IA, IxD, usability tests - for the rst time: process designer 65