What Happens When an Event Goes Viral
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Transcript of What Happens When an Event Goes Viral
![Page 2: What Happens When an Event Goes Viral](https://reader034.fdocuments.in/reader034/viewer/2022051705/5886beef1a28abcc7d8b47cd/html5/thumbnails/2.jpg)
Empowering central Texans to build stronger communities through planting and caring for trees.
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• 14 years• 46,000 trees• Not much change
www.treefolks.org
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Delivering trees
Growing canopy
www.treefolks.org
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• Funding• Recognition• Relationships
• Public participation
• Canopy
• Efficiency
• Add’l Private funding
A Good Deal
www.treefolks.org
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Until it slowed…
www.treefolks.org
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• Giveaway Events• Volunteers• Happy People
www.treefolks.org
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Viral Outbreak!300 trees … 5 thousand people… just 3 weeks!
But 3 weeks is better than no warning at all
www.treefolks.org
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• Nimbleness
• Cooperation
• Engagement
• Volunteerism
• Managed expectations
• Flexibility of program
• Dependability of funding
• Willingness to experiment
What to do?
Trustwww.treefolk
s.org
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Nimble Purchasing
Internal Cooperation
www.treefolks.org
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Community Engagement
Volunteers
www.treefolks.org
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Managing and communicating expectations
www.treefolks.org
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1,000 trees… ¼ mile line… 2 hours
But folks expected it, and we expected them
www.treefolks.org
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Positive visibility Happy people
www.treefolks.org
Lots of trees
Thais Perkins - TreeFolks, Inc. - [email protected]