What happens to a brand after branding
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Transcript of What happens to a brand after branding
What happens to a brand after branding
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Landing FestivalLisboa 2016
We did one naming presentation for...JobBox
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After a dozen.
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We suggested the final 10 naming proposals
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After more than 700 attempts.
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What a fight it was.
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From this:
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sorry...
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From this:
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To this:
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How?
Starting in BerlinGetting to know to whom!
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what and how
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...all of the relevant information
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Sharinga lot
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someempathy;)
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Who.
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The self.
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with some pain!
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with somebrains
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...hands
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We finally landed
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...so we couldstart again
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The physical self
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The perfect fit
More important than that moment, was what happened after...
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What happened to Landingafter Branding?
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on a boat
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made of light
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on a xxl hoodie
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well, that’s candy
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gay
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LOL
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a magic carpet
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all the colors
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LLLLLLLLLLLLLL
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bon a ag
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part of paulo
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coherence
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what the...voice
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confident
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super confident(confiançudo)
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honest, friendly
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supermega extra
confident(taxa de bazófia
100%)
supportive
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straightforward
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#talkingtaktaktak
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Attention please.
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Not a single piece of content in the last 19 slides was designed by WithCompany
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We haven’t done any of this.
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And that’s why this feels so incredibly great.
SignificantlyDifferentBranding is about:
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thinking of what happens to a brand after branding
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complaining less about the clientsand antecipating their future needs
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it’s about providingtools, not strict rules
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it’s about doing and deciding together
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creative empowermentand not creative constrains
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giving the brand - and the people behind the brand - space to make mistakes
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speaking like a roller coaster, or like a fishmonger, or like a person. Not a metronome
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integrated attitude and not only a single icon
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alignment of ideas and motivations
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letting the branding process shape the company’s culture
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we believe - and do - things this way not because we want do seem different, but we want our results to be...
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With great people
With great people
and Anselmo
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Congrats Landing.
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Congrats Landing. You landed on a fucking boat.
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Congrats Landing. You landed on a fucking boat.And you did it before SpaceX.
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Congrats Landing. You landed on a fucking boat.And you did it before SpaceX.
aim for more.www.landing.jobs
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Thank you Paiva, Pedro, Matt, Tiago and all of the Landing crew for being great.Thank you Francisco, Lorena and Tiago for the incredible work.
More about Branding for Startupshttps://medium.com/@withcompany/
Rui Quinta [email protected]+351 917 441 524