What Goods Can Be Converted Into Promotional Merchandise And Who Makes Them

3
Promotional Products As A Key Component Of Your Marketing Mix 1 | Koozies

Transcript of What Goods Can Be Converted Into Promotional Merchandise And Who Makes Them

Page 1: What Goods Can Be Converted Into Promotional Merchandise And Who Makes Them

Promotional Products

As A Key Component Of

Your Marketing Mix

1 | K o o z i e s

Page 2: What Goods Can Be Converted Into Promotional Merchandise And Who Makes Them

Making use of promotional items is truly advantageous for your business, because not only do they help build a favorable impression of your company and your offerings, they also help in improving consumer recall of your brand. At the same time, promotional products are highly effective forms of increasing awareness about your brand, often giving an ROI that is much higher or on the same level as other forms of media like print, radio, and TV. Unlike these traditional advertising methods, the use of promotional merchandise do not typically require a large outlay, and thus allow companies with modest marketing budget to still have the exposure they require to improve public awareness of their brand and sales.

What Products Can Be Transformed Into Promotional Products?

Almost anything can be branded with a company’s name or logo and used for promotion. According to a 2011 UK survey, consumers are more eager on receiving thumb drives, clothes, and everyday household products as promotional merchandise.

Usefulness is one, if not the primary reason that compel consumers to retain possession of a promotional product they received. Apart from usefulness, creativity is also a key contributory factor to the effectiveness of a certain promotional product. Printed koozies are an example of promotional goods that have a low cost per impression but give substantial returns to your investment. To the unfamiliar, customized koozies are simply bespoke slip-on beverage covers which serve as a barrier between your hand and the cold can or bottle so you can handle it comfortably.

Where Can I Purchase Promotional Items?

2 | K o o z i e s

Page 3: What Goods Can Be Converted Into Promotional Merchandise And Who Makes Them

Companies do not usually get these products directly from their manufacturers. More often than not, they will course their orders through a promotional products distributor. These distributors offer their customers with a total outsourcing solution, from making original artwork and subsequent proofing, progress chasing, as well as shipping.

The Internet is a good tool you can use to find these distributors as many of them have established an online presence. Companies in the same sector as yours, or those you know have utilized the promotional goods you intend to order can also provide valuable referrals. If you don’t know of people who can give you recommendations, you can turn to local trade associations as they can provide you valuable information as to the distributors established in your area.

You should compare three or more distributors to find the best deals. Keep in mind that you have to consider the quality of their work and products apart from the cost of their services. Ask for references, too, so you can ask their past customers about their experience with the distributor.

3 | K o o z i e s