What Gets Measured Gets Done

Afternoon Breakout Session:

P2 Measurement for POTWs and Stormwater Programs

Goals

Recognize meaningful effectiveness criteriaRecognize meaningful effectiveness criteria Learn to develop meaningful criteriaLearn to develop meaningful criteria Develop criteria for a real life scenarioDevelop criteria for a real life scenario Share criteria developed for scenariosShare criteria developed for scenarios

Agenda

1:00 1:00

1:05 1:05

1:151:15

1:251:25

2:202:20

3:203:20

Agenda and GoalsAgenda and Goals

Quizzes Quizzes

Scenario Development – Public Scenario Development – Public OutreachOutreach

Hands-On ActivityHands-On Activity

Presentations and DiscussionsPresentations and Discussions

Wrap-Up and EvaluationWrap-Up and Evaluation

Quiz #1 - Community Event

Number of people who stopped at boothNumber of people who stopped at boothYesYes NoNo

Number of people who talked to staff or took Fact SheetsNumber of people who talked to staff or took Fact SheetsYesYes NoNo

Number of Fact Sheets distributedNumber of Fact Sheets distributedYesYes NoNo

# of people who stopped at booth and live in service area# of people who stopped at booth and live in service areaYesYes NoNo

50% of participants live in service area50% of participants live in service areaYesYes NoNo

Quiz #2 - Vehicle Service Facilities

Number of facilities provided BMPsNumber of facilities provided BMPsYesYes NoNo

Reduction in metals in the influentReduction in metals in the influentYesYes NoNo

Number of facilities inspectedNumber of facilities inspectedYesYes NoNo

At 1st inspection, 25% of facilities implementing At 1st inspection, 25% of facilities implementing previously mailed BMPspreviously mailed BMPs

YesYes NoNoNumber of facilities that received BMPsNumber of facilities that received BMPs

YesYes NoNo

not

necessarily

150,000 Residents: 70% English, 20% 150,000 Residents: 70% English, 20% Spanish, 10% Other LanguagesSpanish, 10% Other Languages

80% single homes, 10% townhomes, 10% 80% single homes, 10% townhomes, 10% apartmentsapartments

2 POTW staff, 1 City SW staff, a total of 2 POTW staff, 1 City SW staff, a total of $10,000 available for public outreach$10,000 available for public outreach

Don’t Dump Down Drains

Don’t Dump Down Drains

Plan for Year 1Plan for Year 1

Target English speaking audience; kick-off campaign at Target English speaking audience; kick-off campaign at community eventcommunity event

Get Hazardous Waste Collection Facility ready to receive Get Hazardous Waste Collection Facility ready to receive more wastemore waste

Target vehicle fluidsTarget vehicle fluids Solicit attractive gift certificate donations. Buy existing Solicit attractive gift certificate donations. Buy existing

BMPs. Buy toy sink and toilet. Make cardboard storm BMPs. Buy toy sink and toilet. Make cardboard storm drain to decorate booth. Design cute fish logo.drain to decorate booth. Design cute fish logo.

Monthly organized outreachMonthly organized outreach

Don’t Dump Down Drains

Goals for Year 1Goals for Year 1 Determine residents’:Determine residents’: use of vehicle fluidsuse of vehicle fluids vehicle fluids disposal habits vehicle fluids disposal habits knowledge that vehicle fluids pollute waterknowledge that vehicle fluids pollute water Inform residents on proper use and disposal of Inform residents on proper use and disposal of

vehicle fluidsvehicle fluids Determine how to best reach residentsDetermine how to best reach residents

TaskTask Targeted Targeted AudienceAudience

MessagesMessages Implementation Implementation Plan & TimelinePlan & Timeline

Measurement Measurement CriteriaCriteria

1.1. Booth Booth at Fairat Fair

English-English-speaking speaking adultsadults

Don’t Don’t dump dump down down drainsdrains

1.1.Start Start campaign at campaign at Fair, Fair, introduce introduce concept and concept and logo. logo. Conduct Conduct baseline baseline survey, use survey, use gift gift certificates to certificates to entice entice participationparticipation..

1.1. 150 150 surveyssurveys

TaskTask Targeted Targeted AudienceAudience

MessageMessage Implementation Implementation Plan & TimelinePlan & Timeline

Measurement Measurement CriteriaCriteria

2.2.

Monthly Monthly outreach outreach efforts efforts for 3 for 3 years.years.

English-English-speaking speaking adultsadults

Don’t Don’t dump dump down down drainsdrains

2.2. Depending on Depending on survey survey results, could results, could include include events, events, website, website, newsletter, newsletter, press press releases, & releases, & storesstores

2.2. Annual survey, Annual survey, adding to Year adding to Year 1 questions. 1 questions. Compare Compare results to results to baseline survey. baseline survey. Year 1, 10% Year 1, 10% increase in increase in knowing the knowing the water & HHW water & HHW connection, & connection, & 10% increase in 10% increase in number of number of people using people using HHW. Ask for HHW. Ask for zip code & how zip code & how residents heard residents heard about disposal about disposal at HHW.at HHW.

Survey for Community Fair – Year 1 Never Rarely Sometimes Often Never Rarely Sometimes Often

AlwaysAlways

1.1. How often does your householdHow often does your householdchange vehicle fluids at home?change vehicle fluids at home? 0 1 2 3 4 0 1 2 3 4

22.. How often do you think ofHow often do you think ofwater pollution when you workwater pollution when you workon your car?on your car? 0 1 2 3 40 1 2 3 4

33.. How do you dispose of vehicle fluids? Number them 1 – 3, How do you dispose of vehicle fluids? Number them 1 – 3, with one being most often.with one being most often.

garbage garbage toilettoilet guttergutter service stationservice station

HHWHHW backyardbackyard

Survey for Community Fair – Year 1

4.4. Do you believe vehicle fluids are harmful to you?Do you believe vehicle fluids are harmful to you? Yes No

5.5. Do you believe vehicle fluids are harmful to the Bay?Do you believe vehicle fluids are harmful to the Bay? Yes No

6.6. Where do you get information on car maintenance?Where do you get information on car maintenance? Newspaper Newsletter Web Local store Library Display Booth at community events Magazine, which one?

7.7. What is your zip code?What is your zip code?

8.8. Your age?Your age?

Survey for Community Fair – Subsequent Years

9.9. Have you ever received information about disposing Have you ever received information about disposing vehicle fluid?vehicle fluid? Yes No

10.10. If yes, where did you receive your information?If yes, where did you receive your information? Newspaper Newsletter Web Local store Library Display Booth at community events

Magazine, which one?

11.11. If yes to number 9, has the information triggered you toIf yes to number 9, has the information triggered you tochange how you dispose of vehicle fluids? change how you dispose of vehicle fluids? Yes No

TaskTask Targeted Targeted AudienceAudience

MessageMessage Implementation Implementation Plan & TimelinePlan & Timeline

Measurement Measurement CriteriaCriteria

TaskTask

Targeted AudienceTargeted Audience

MessageMessage

Implementation Plan & Implementation Plan & TimelineTimeline

CriteriaCriteria