What factors affect the rate of diffusion & consumer adoption of

newly launched products & services

-Sustaining Growth & Values

Adoption is an individual’s decision to become a regular user of product and is followed by CONSUMER-LOYALITY PROCESS

Stages in adoption process

•Awareness•Interest•Evaluation•Trial•Adoption

Factors Influencing Adoption Process

Readiness to try Products & Personal influences

•Innovators•Early adopters•Early Majority•Late Majority•Laggards

The Characteristics of Innovation

•Relative Advantages•Compatibility•Complexity•Divisibility•Communicability

Organizations readiness to adopt Innovations

RECAP:

• Adoption is individual’s decision

• Stages of adoption process:

-Awareness, Interests, Evaluations, Trials, Adoption.

• Factors influencing Adoption process:

-Readiness to try new products & Personal influence

• Innovators, Early adoption, Early majority, Late majority, Laggards

• The characteristics of innovation are:

-Relative advantage, Compatibility, Complexity, Divisibility, Communicability

Organizations readiness to adopt innovation.

Credits:

• www.google.com

• www.flickr.com

Created by: Ishwarkumar Teggi,

Siddaganga Institute of Technology, Tumakuru

During an Marketing Internship by

Prof. Sameer Mathur, IIM Lucknow.

(See:www.IIMInternship.com)

THANK YOU………