What exactly is a proofreader?
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Transcript of What exactly is a proofreader?
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The proof is in the reading! 1
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The proof is in the reading!
JANICE GILBERT aka:
grammar geek
punctuation pedant
spelling specialist
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The proof is in the reading!
! What is a proofreader or copy-editor? ! Why does your writing matter? ! Should you use a spell/grammar
check tool? ! Some DIY tips ! Should you use an expert?
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The proof is in the reading!
What is a proofreader or copy-editor?
Someone who reads material already written by another person, not only the basics like spelling, punctuation and grammar, also they help with:
! sense and style ! clarity and ease of reading ! tone of voice appropriate for audience ! over-long sentences ! repetition or missing words
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The proof is in the reading!
What is a proofreader or copy-editor? They will check for:
! consistency – eg: numbers written as digits or words ! American English spellings ! obscure or foreign words ! the correct choice of there, their or they’re ! correct choice of where, wear, or we’re ! innuendos or double-entendres
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The proof is in the reading!
What is a proofreader or copy-editor? They look for clunky phrasing, eg:
“non-working braking system”
might be better as
“faulty brakes”
They also query doubtful facts, inconsistencies and plot holes, and check that the article holds together logically from start to finish.
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The proof is in the reading!
Why does your writing matter?
! Your website is your shop window. Its presentation is a reflection of you and your business.
! It should say to the viewer:
“This is a high quality product or service”
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The proof is in the reading!
For example...
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The proof is in the reading!
Why does your writing matter? ! SEO! Will your website keywords help the
Google bots find your site? If they are misspelt, they won’t be able to!
! REPUTATION AND CREDIBILITY can be enhanced or destroyed by what goes down in print.
! ATTENTION TO DETAIL MATTERS!
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The proof is in the reading! 10
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The proof is in the reading! 11
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The proof is in the reading! 12
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The proof is in the reading! 13
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The proof is in the reading!
Restaurant Menus Restaurants are among the worst culprits for not
proofreading their menus (Zizzi not included!)
Here’s an example a client shared with me when his restaurant offered:
“… fragrant salads of guinea ‘foul’ and new season lamb, hand ‘calved’ at the table!”
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The proof is in the reading!
Restaurant Menus
“Potato skins – four skins with cheese”
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The proof is in the reading! 16
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The proof is in the reading! 17
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The proof is in the reading! 18
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The proof is in the reading!
Should you use a spell / grammar check tool?
! It has its uses, but NEVER rely on it! ! It doesn’t have a brain! ! It can cause you EMBARRASSMENT ... ! It can cost you MONEY!
Sometimes there is nothing a spell or grammar check can do to prevent you dropping the worst kind of clanger. It can be embarrassing at best, expensive at worst – just remember that the spell check tool doesn’t have a brain!
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The proof is in the reading!
Should you use a spell / grammar check tool?
Penguin Group Australia had $12,000 of additional costs to pay due to a single word in one of its cookery books.
They had to destroy and reprint 7,000 copies of The Pasta Bible when they instructed people to:
"add salt and freshly ground black people....” to a pasta recipe. The spell check would not have helped out here!
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The proof is in the reading!
E-mails and texting A message was sent to a businessman asking for the go-ahead to purchase some goods at a cost of £200,000.
The following response was received:
“NO PRICE TOO HIGH”
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The proof is in the reading!
E-mails and texting
It should have read:
“NO. PRICE TOO HIGH”
For the sake of a missing punctuation mark, this was a very expensive typo!
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The proof is in the reading!
Take care with people’s names!
On US TV, both Fox News and CNN announced the headline:
“Obama Bin Laden dead..."
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The proof is in the reading!
The Telegraph website’s headline about the world's largest high-energy particle accelerator told us:
"Large Hardon Collider breaks energy record.”
It was later corrected and changed to "Hadron".
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Newspaper headlines
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The proof is in the reading!
Invitations and other notices
A personal experience last year after my stepfather died...
“Eulogy” “Urology”
... the study of disorders of the urinary system!
Be warned – printers do not use proofreaders – the onus is on the client to produce accurate information, not the printer.
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The proof is in the reading!
Should you use an expert?
Investment in a professional proofreader or copy-editor will help to ensure:
! your business maintains its reputation and credibility
! you are not sued for libel or misrepresentation
! you are not presented with huge bills for re-prints
! your website gets found easily by search engines
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The proof is in the reading!
Some DIY tips for proofreading your own article:
! Just like bread or pizza dough, leave your draft for a couple of hours, or overnight before publishing.
! Looking at it with a fresh eye will reveal errors you’d overlooked before.
! The secret of punctuation? Breathing.
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The proof is in the reading!
Some DIY tips for proofreading your own article: ! If you know there is a word you consistently misspell, use
the tool in Word’s edit menu to find and replace. Each case of that misspelling is corrected in one hit.
! Proofread from a hard copy. Errors are harder to spot on the computer screen.
! Proofread backwards to check spelling and punctuation as the words are then seen outside the context of the sentence. Start at the end of your article and work back.
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The proof is in the reading!
Some DIY tips for proofreading your own article: ! Check for one type of error at a time: a once-over for
spelling and punctuation, then another for grammatical errors.
! Do a consistency and fact check.
! Make sure any links work.
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The proof is in the reading!
Should you use an expert to help you in your writing?
! What goes down in print now can make or break your future business
! It’s up to you, but don’t let the past make your decisions for today
! Remember - first impressions count... and last... and last...
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The proof is in the reading! 31