What every School District should know about the Social Web February 25, 2011.
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What every School District should know about the Social Web February 25, 2011
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Transcript of What every School District should know about the Social Web February 25, 2011.
What every School District should know about the Social Web
February 25, 2011
Evolution of Social Media
Blogs Wiki technologies ex: wikipedia.org
Social Networks: YouTube, Facebook,
Flickr Social Share News: Digg,
Delicious, StumbleUpon Microblog: Twitter, StockTwits
Social Web Social Commerce
Social Relationship Management
“SRM”
How can we use social technologies?
Listen, hear, monitor
Share information, not just announce
Respond, engage
Storytelling in different ways, at different times, to
different groups
Promote knowledge, product, service, insight
Develop and foster communities
Participate with peer groups
Organize events, conferences, speeches
Use of social media
More than 4 out of 5 people are activein creating, participating or reading some form of social content
75% of Canadians are online
68% of Canadians have “Liked” a brand on Facebook
Canada is 3rd most active country on Twitter
Current numbers
500 million Facebook users
200 million Twitter users tweet & re-tweet (RT) (expected in 2011)
Over 3 million people are checking-in on FourSquare
Social Media in Canada
23% of social media users are on social media 10 to 20 hours a week
40% of social media users in Vancouver can’t imagine life without it
75% of social media users check their e-mail, text messages and social networking sites first thing in the morning and before bed
-Angus Reid Public Opinion
Social Media Users
The percentage of Internet users 50+ who said they use social networking sites has risen from 22% to 42% from 2009 to 2010
Those 65 and older reported a 100% increase, while those between 50 and 64 jumped 88%
-Pew Research Center
Journalists and Social Media
89% of journalists source stories from blogs
65% of journalists use Facebook and LinkedIn for research
61% of journalists rely on Wikipedia for information
52% of journalists use Twitter
50% of links on Twitter go to mainstream media outlets, 40% to web only news sources and 10% to other sources (such as wire services)
-Survey by Cision and Graduate School of Political Management:
What does social media look like?
Sharing presentations
School listing on Google Places
School District Facebook Page
Stakeholder: Teachers, parents, school district members
Objective: Provide school district news, information for events, place for commentary
Tactic: Broadcast and announce, questions asked to encourage enagement
Content: News and announcements
School Board Facebook Page
Stakeholder: Teachers, parents, board members, public
Objective: Provide school district news, information for events, place for commentary
Tactic: Broadcast and announce, questions asked to encourage enagement
Content: News and announcements
BCTF Facebook PageStakeholder: Teachers, media, public, parents
Objective: Reports, studies, commentary on all news and govt-related initiatives that affect teachers and school district
Tactic: Broadcast and announce, questions asked to encourage engagement
Content: News and announcements
Finding the conversations
IceRocket search: “bc trustees”
Twitter List: bc-trustees
Twitter Conversations:#bced, #bctf
Twitter Conversations
Twitter Conversations
Conversation with media influencer
Reaction to Avison Report
Facebook: Listen & respond
Negative comment on personal FB profile
Read the fine print: comments on blog posts
Influencers: niche blogger, education
Type: Political Blogger (covers education related topics)
Objective: Earn coverage or post comment
News article + blog = comments, tweets
Personal blog
Monitoring forum threads
Vancouver Sun reports on YouTube protest
Journalist seeks input
Social Media Response & Engagement Policy
What is it?
Guidelines for participation in social networks
Why do we need one?
To define the purpose of the conversation/channel; to set the tone
To define what is tolerated; and what isn’t
To define voice and tone of responses
Discussion points for drafting a policy
Do teachers and support staff identify themselves as an employee on their social media profiles? In other words, are they transparent? (they should be)
Will your staff converse with parents, media, or students? How will they respond to negative comments online?
What is considered professional; when does it become personal?
Discussion points for drafting a policy
Who and how will you monitor (and enforce) the policy?
Do we need different policies for students, staff and administration?
Should there be more than one voice?
Social Media participation policy
Where do we publish it?
On a Facebook Tab
On a Social Media Resources page on school district website
On a blog’s “About Us” page
Embedded in a Twitter background
Next steps
1. Fill out your workbook
2. Set up a listening system:
Good: Google Alerts
Better: Social Web Dashboard
3. Conduct a Social Web Audit
4. Discuss, debate & draft Social Media Response & Engagement Policy
5. Employ policy district-wide, monitor
Social Web Hotline
@natashandavies
Text “FOLLOW @natashandavies” to 21212
Peakco.com
Join us on Facebook www.facebook.com/peakco
Text “Like PeakCo” to 32665
