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What Every Franchise Professional Needs To Know About Social Media But Is Too Afraid To Ask!
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Transcript of What Every Franchise Professional Needs To Know About Social Media But Is Too Afraid To Ask!
“What Every Franchise
Professional Needs To Know About Social Media But Is Too Afraid To Ask!”
Richard Dancy & Nick Strong
Introductions
• Richard Dancy
• Nick Strong
• Support team Maria & Joel
• It’s going to be 45 mins with questions afterwards (ask during and we’ll save)
• There’s going to be an advert
Nick Strong
MANAGING DIRECTOR
Introductions
• Richard Dancy
• Nick Strong
• Support team Maria & Joel
• It’s going to be 45 mins with questions afterwards (ask during and we’ll save)
• There’s going to be an advert
Richard Dancy (Bcom Hons)
SENIOR CONSULTANT & FRANCHISOR
The path we’ll follow…– The Power of Social Media– Some Mind Blowing Statistics
– Reveal Your Opportunity
“Communities can be accessed and
reputation leveraged and grown in relevant niche communities at a speed and scale that
was hither to not possible”
David Amerland, ‘Google: The Semantic Search’
“Content is KING” Bill Gates
…but engagement is Queen(and we all know she rules the house) Mari Smith
Source: WeAreSocial.com January 2015
Your Questions
• Current trends on Freedom vs Control
• Measure Effect and Impact
• Negative Experiences
1. How to Integrate & Communicate?
• Education• Education• Education
Social Media Policy
in your Agreement?
Join In!
• FREE assessment
• Talking to us in person • 1st Module only £320+VAT
• £1,000 OFF 12 month course
• Limited VIP places
50+ in total!Demographics, Custom Audiences, Ad Relevance Score, Negative Feedback, Conversion Pixels, Admin Access,
Remarketing, CTAs, Landing Pages, Design, Integration, Split Testing, Social Links, Offline Marketing, Messenger, Ad
bidding, Insights, Frequency, Profiles, Reach, Content Type Mix, Automation, Competitions…
Warning: This can be complex!Study with us!
You said…
1.You’re really busy + wish you had more time to keep up with the ever changing world of internet marketing.
2.You want an easier way to discover new tactics to deliver real results.
3.You want to eliminate trial & error and focus on what really works, without all the guesswork and experimentation.
4.You’re looking for a competitive advantage.
5.You want to focus on what works best.
Membership
Peer to peer learning to guide you to success.
Take Confusion, SIMPLIFY & Learn Together
@franch_intell
1. ‘Laying the Foundations’: Intro to digital marketing
2. ‘Show me the money’: Developing your on-line strategy
3. ‘Are you legal?’: Protection & Policies
4. ‘What the heck works with social media in franchising?’: Monetising techniques for Social Media
5. ‘Getting inside your customers heads’: Blogging & Email Marketing
6. ‘What to Say, When & How’: Content and authorship
7. ‘And there’s MORE!’: Adding Value Through Giveaways
8. ‘Promote this…’:
9. …
12 in total