“Insider Tips To Make Your Business Run Faster, Easier, And More Profitably”

www.tworivertech.com

All it takes is one innocent security slip by you or one of your employees to instantly give online criminals the information they need to access your network and steal your identity. In no time at all, they can gain enough information to max out your credit cards, wipe out your bank accounts, and completely obliterate your business and personal credit. They can even use your identity to commit further crimes such as forgery, stealing from other businesses, or online scams. This nightmare can take months - sometimes years - to clean up and can destroy your credit and good name. That’s why for a limited time I’m giving away FREE copies of my new eBook, “What Every Business Owner MUST Know To Protect Themselves Against Online Identity Theft” (a $19.97 Value, FREE during December). This critical eBook will reveal: The 3 most effective tricks online identity thieves use to gain access to

your business and personal information - and how to avoid them. Sneaky e-mails you should delete IMMEDIATELY upon receiving them

(you’ll want to share this list with your friends, family and staff). One super-easy, sure-fire way to make your computer network

impervious to online identity thieves. How to protect yourself against NEW scams being spread through social

media sites like Facebook or Twitter. How to keep your employees from accidentally giving away passwords

and other “keys to the kingdom” to Internet criminals. To download your free copy, go to the web site below. Copies of this eBook will be made available for FREE until December 31, 2011.

www.tworivertech.com/ebook If you have questions about how we can assess your network to verify you have all of the best identity theft protection in place, give us a call at 732.391.4770.

“As a business owner, you don’t have

time to waste on technical and

operational issues. That’s where we

shine! Call us and put an end to your IT

problems finally and forever!”

- Frank M. DeBenedetto -TRTG

Volume IV, Issue XII December 2011 Shrewsbury, NJ

Inside This Issue…

What Every Business Owner MUST

Know To Protect Against Online

Identity Theft……………...…Page 1

Shiny New Gadget: Quirky Ray

Solar Powered Charger..…….Page 2

Humble Beginnings …..….…Page 2

Swimming With Alligators ....Page 3

The 15 Most Important Rules Of E-mail Etiquette …………….....Page 3

10 Ways To Keep Your Computers

Safe ………………………....Page 4

Skype – It’s Not Just For Video

Chatting ………………….….Page 4

What Every Business Owner MUST Know To Protect Against Online Identity Theft

Page 2

Humble Beginnings

In the early 1960’s, Phillip Knight and his college track coach, William Bowerman, sold imported Japanese sneakers from the backend of a station wagon. They invested $1,000 in start-up costs to get their company off and running. In 1907, two teenagers from Seattle began a message-and-parcel delivery service for local merchants. The total investment to get their company started was $100. With $900, Tom Monaghan and his brother bought a small pizzeria in 1960 and expanded their company using a simple strategy: locate their stores near college campuses or military bases and deliver their pizza within 30 minutes of receiving an order. Tom Monaghan didn’t finish college, but as he would note, he stayed long enough to learn that college kids eat a lot. In 1933, with $923 of their own money and $5,000 that they borrowed, two brothers with no business experience, rented a warehouse in Modesto, California and launched their business. Not only were they lacking business experience, they learned their new chosen profession, wine-making, by studying pamphlets at the local library. An old, white-haired man drove around the country, giving out samples to people, of what he had cooked in the back of his station wagon. He wanted to show people just how good his fried specialty tasted. Michael started his company in his college dorm room and ended up dropping out of college. Harvard college drop-out Bill and his high school friend Allen, moved into an Albuquerque hotel room, started a little computer software company and went bankrupt. Restarted it again, with a slightly different name, and the rest is history. Today might not be going so well for you … and you or your company might be facing challenges or competition that seem to be overwhelming. I think it is safe to say Nike, United Parcel Service, Domino’s Pizza, E & J Gallo Winery, Kentucky Fried Chicken, Dell Computer, and Microsoft all felt the same way numerous times. Success comes to those who will persist, fight, challenge, and change when times get tough. Nothing worthwhile ever comes easy. If those great companies can come from such humble beginnings and make it work … so can you.

Shiny New Gadget

Of The Month:

Quirky Ray Solar

Powered Charger

Have Sun, Will Travel

It happens all the time…you

are out at a meeting, traveling or

running errands, you look down

and realize your smartphone is

on its last bar of battery.

No need to fret when this

happens again! Charging on the

go has never been easier. With

the Quirky ray solar powered

charger, you simply connect

your phone and suction the

device to a nearby window (in

your office, your car or even on

an airplane) and it will begin to

charge using the solar power

surrounding you.

The charger measures 2.5 X

2.5 X 3 inches. Its suctioning

stand absorbs solar energy while

its battery stores the power. It

provides enough energy to fully

charge a mobile phone. The solar

powered device has an LED

indicator and also comes with a

USB port to facilitate

connections to electronic

devices.

The flexible suction cup can

be attached to any window to

absorb solar energy. This is

perfect for car and airline travel.

Pre-order yours for around $40:

http://www.quirky.com/products www.tworivertech.com

Guest article provided by: Robert Stevenson is a highly sought after, internationally known

speaker. He is the author of the best-selling books “How to Soar

Like An Eagle in a World Full of Turkeys” and “52 Essential Habits For Success.” Robert is a graduate of the Georgia Institute

of Technology (Georgia Tech) and is a former All-American Ath-

lete. He started his first business at 24 and has owned several com-panies. Robert has international sales experience dealing in over 20

countries and his client list reads like a Who's Who in Business.

He has shared the podium with such renowned names as Generals Colin Powell and Norman Schwarzkopf, Former President George

H.W. Bush, Anthony Robbins and Steven Covey.

www.robertstevenson.org/

Page 3

The Lighter Side…

Swimming With Alligators

A CEO throwing a party takes his executives on a tour of his opulent mansion. In the back of the property, the CEO has the largest swimming pool any of them has ever seen. The huge pool, however, is filled with hungry alligators. The CEO says to his executives "I think an executive should be measured by courage. Courage is what made me CEO. So this is my challenge to each of you: if anyone has enough courage to dive into the pool, swim through those alligators, and make it to the other side, I will give that person anything they desire. My job, my money, my house, anything!" Everyone laughs at the outrageous offer and proceeds to follow the CEO on the tour of the estate. Suddenly, they hear a loud splash. Everyone turns around and sees the CFO in the pool, swimming for his life. He dodges the alligators left and right and makes it to the edge of the pool with seconds to spare. He pulls himself out just as a huge alligator snaps at his shoes. The flabbergasted CEO approaches the CFO and says, "You are amazing. I've never seen anything like it in my life. You are brave beyond measure and anything I own is yours. Tell me what I can do for you. The CFO, panting for breath, looks up and says, "You can tell me who

pushed me in the pool!"

The 15 Most Important Rules

Of E-mail Etiquette

More than 80 years have passed since Emily Post wrote her first book on etiquette. Back then, the rules had more to do with how to properly introduce someone and which fork to use at a dinner party. But with the introduction of new communication tools comes new rules of engagement. Here are 15 quick tips and rules for what is—and isn’t—acceptable behavior when using e-mail.

1) Be concise and to the point. Read your e-mail to make sure it makes sense before sending to avoid e-mail “ping-pong.”

2) Use proper spelling, grammar & punctuation. This is still a communication and a representation of YOU. Sloppy spelling and punctuation looks unprofessional.

3) Don’t use e-mail to deliver bad or personal news. If you need to discuss a serious matter with someone, only use e-mail to request a face to face meeting or phone call, not to deliver the news.

4) Do not attach unnecessary files, especially large ones. Sending big files can cause someone’s e-mail system to clog, shut down or crash. Instead, use www.yousendit.com for large documents.

5) Do not overuse the high priority option. Use it only when something is truly critical and time sensitive.

6) Do not write in CAPITALS—it’s the equivalent of shouting. 7) Don't leave out the message thread. 8) Give your recipients an easy way to opt-out or remove

themselves from your list. 9) Do not overuse “Reply to All.” If you have a message for the

sender that is not relevant to everyone else, make sure you only send it to that person.

10) Do not “CC” everyone when sending a broadcast to multiple people. Instead, use the bcc (blind carbon copy) to keep everyone’s e-mail private.

11) Don’t overuse abbreviations and emoticons. 12) Don’t use neon colors, hard to read fancy fonts and

background images. They make it difficult—if not impossible—to read your message.

13) Only use rich text and HTML messages when you are certain the recipient can receive that type of message. Many people can only open text messages, and most rich text and HTML messages don’t convert well.

14) Do not forward a message that was sent to you without permission from the original sender.

15) Do not use email to discuss confidential information. If you don’t want the entire world to see it, then don’t put it in an e- mail.

www.tworivertech.com

10 Easy Ways To Keep Your Computers Safe

1) Be sure you have a good anti-

virus program installed that includes

anti-spyware.

2) Make sure all of your security

programs have real-time updates and

scans to check for viruses on a

continuous basis.

3) Check regularly to be sure your

virus scan programs are up-to-date

and the most recent versions.

4) Have a firewall installed and

make sure it is properly configured.

5) Make sure your browsers have the

latest security patches installed.

6) Avoid downloading applications

from the Internet. Free games and

applications often contain unwanted

spyware and malware.

7) Be careful when you open e-mail

attachments. Even if you know the

person sending it to you, scan the e-

mail before you open it.

8) Install a spam filter or delete spam

e-mail as soon as it arrives in your

inbox. Do not be tempted to open

spam as such messages can often

contain links that lead to phishing

sites or viruses.

9) Beware of virus hoaxes. If you

receive an e-mail that says certain

files on your computer need to be

deleted because they have been

infected with a virus then search the

web for sites that write about hoaxes

to see if the message is genuine or

not.

10) Always choose secure

passwords. Do not use names of

relatives, birth dates or anything else

that can be easily guessed. Use a

combination of letter, numbers and

symbols to strengthen passwords.

Page 4

Skype – It’s Much More

Than Video Chatting

When most people think of Skype, they think of video

chatting. The truth is, Skype is much more. Skype works

on your computer, regular phone, or cell phone and

runs off your Internet connection so you can talk,

IM, send pictures, videos and conduct live video

conferences for free with anyone else in the world

that also has Skype. It even works on various game

consoles.

You can also use Skype to make calls, texts, and video

conferences to phone numbers that do not have Skype. Because

of its versatility, ease of use, and low-cost, many businesses are

adopting the technology to help them communicate with their

mobile workers and with vendors from around the world.

To set up Skype on your computer, simply go to

www.skype.com and click on the “Download” tab. To install on

your mobile phone, open up your phone’s web browser and go to

skype.com/m.

Who Else Wants To Win A $25 Gift Card?

Take my monthly “Trivia Challenge” and you could win too!

The Grand Prize Winner of last month’s Trivia Challenge Quiz is three time champion, Sheryl Crimmins of The Blau & Berg Company! She was the first person to correctly answer my quiz question from last month: In addition to Thanksgiving and Veteran’s Day, what else takes place in November in the United States?

a) National Beard Month b) National Tobacco Awareness Month c) National World Kindness Day d) All of the above

The correct answer is d) All of the above. Congratulations, Sheryl you’ve won a $25 Gift Card to Best Buy!

Now, here’s this month’s trivia question. The winner will receive a $25 gift card to Dunkin Donuts. On December 3rd, 1967, what medical breakthrough took place?

a) The first successful Siamese Twin separation b) Artificial insulin was first produced c) The first successful heart transplant

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