What Drives California’s Plug-in Electric Vehicle Owners?...What Drives California’s Plug-in...

Top three most frequently selected reasons for purchase/lease 0 10 20 30 40 50 Importance of CVRP rebates Importance of workplace charging in decision to acquire a PEV individuals responded to the survey** 19,460 * Through May 2015, 150,287 new PEVs were adopted in California, 75,748 PHEVs and 74,539 BEVs. Uses content licensed from and copyrighted by R.L. Polk & Co., Copyright © 2015. ** Results have been weighted to be representative of the entire program with respect to county, vehicle model and whether the vehicle was purchased or leased. Note: Total does not add to 100% due to rounding. Note: Total does not add to 100% due to rounding. * Respondents who purchased/leased in 2014 (most recent complete year of data) ** 2012 California Household Travel Survey (CHTS). "New-vehicle intenders" include respondents to the CHTS who indicated that they intend to purchase a new or used vehicle within the next ﬁve years. What Drives California’s Plug-in Electric Vehicle Owners? Clean Vehicle Rebate Project (CVRP) Consumer Survey Results 18% 25% 15% 42 % said having HOV lane access was very or extremely important in their decision to adopt 51 % of PHEV respondents and of BEV respondents have applied or intend to apply for an HOV lane decal of BEV respondents 90 % of PHEV respondents and 94 % Nissan LEAF Chevrolet Volt Tesla Model S Toyota Prius Plug-in FIAT 500e Other Vehicles driven by respondents Females Age 65 and over 55 - 64 45 - 54 35 -44 25 - 34 18 -24 Males <1 % <1 % Age and gender of respondents Household educational level Household income 46% 3% 28% 16% 6% Extremely important Very important Moderately important Slightly important Not at all important Extremely important Very important Moderately important Slightly important Not at all important Postgraduate degree Bachelor's degree Associate degree Some college, no degree High school or less Respondents* New-vehicle intenders** Saving money on fuel costs HOV lane access Reducing environmental impacts Other of commuting BEV respondents have access to workplace charging of commuting PHEV respondents have access to workplace charging 44 % 50 % Survey sample plug-in electric vehicles (PEVs) were adopted by individuals and rebated from September 1, 2012 to June 17, 2015* 91,085 Survey population Primary Motivations for PEV Aquisition The Consumers and their Vehicles Distribution of survey respondents by county 0% 0% – 1% 1% – 3% 3% – 10% 10% – 15% 15% – 27% PHEV BEV Workplace Charging Household Demographics 22% 16% 13% 35% 15% 39,325 Plug-in hybrid electric vehicles (PHEVs) 0% 5% 5% 10% 10% 15% 20% 25% 8 % 3 % 20 % 6 % 22 % 7 % 16 % 6 % 9 % 2 % 34% 5% 2% 10% 49% 9 % reside in an apartment/condominium 1 % reside in other dwellings 9 % reside in a single-family attached home (townhome, duplex, triplex, etc.) 81 % reside in a single-family detached home Less than $50,000 $50,000 to $99,999 $100,000 to $149,999 $150,000 to $199,999 $200,000 to $249,999 $250,000 or more 0% 5% 10% 15% 20% 25% 30% 35% 6% 32% 19% 25% 16% 18% 11% 11% 5% 21% 6% 31% Source: Weighted data from the Electric Vehicle Consumer Survey To see more, please visit "Tools and Resources" at cleanvehiclerebate.org 24% 15% 20% 9% 19% 13% 51,760 Battery electric vehicles (BEVs) 66 % electricity electricity 24% 12% 29% 35 %

What Drives California’s Plug-in Electric Vehicle Owners?...What Drives California’s Plug-in...

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