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What does Twitter do best? •  Communicating and listening

•  News

•  Immediacy

•  Mobile

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ANATOMY OF A GOOD TWEET

The search for the elusive RT

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Essential ingredients •  Show don’t tell by including links, photos and videos

•  Opt for timeliness

•  Be follower-focused: Use “you” instead of “I”

•  Calm down

•  Objective language performs just as well as subjective

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Essential ingredients •  Embrace verbosity, to an extent

•  Twitter sweet spot: 100 characters

•  Use punctuation (but abandon the semicolon)

•  Connect with a larger conversation or brand through mentions and hashtags

•  Have a personality

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Example 1 We offer great scholarships. Apply soon! #FollowYourPassion

MSU scholarships help you make the college investment. Apply online by April 30: bit.ly…#FollowYourPassion

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Example 2 Fun event happening now. Join us!

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Example 3 Lots of great events happening for Welcome Weekend. Don’t miss out.

#FindYourPlace at MSU during Welcome Weekend. See the lineup of great events: http://www.missouristate.edu/welcome/full-schedule.htm

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GENERATING CONTENT Be shareable and shareworthy

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Build your credibility •  Create trust by sharing good content consistently

•  Focus on one call to action

•  Build authority

•  What are you an expert in? •  What type of customer service can you provide?

•  Partner with other profiles

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Thinking mobile first •  75% of monthly active users are on mobile

•  Where are you sending your followers? •  Blog vs. website •  YouTube vs. Webpage with video •  Original website vs. Facebook post

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Be a content deejay •  Twitter’s currency is news and information

•  Provide context for your content

•  Spot trends – know what people are talking about and how you can relate to that

•  Be strategic with your hashtags

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Questions to ask •  Is it to the point? •  Is the hashtag unique and memorable? •  Is the image high quality? •  Does the voice sound authentic? •  Will it resonate with the Twitter audience?

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TROLLING THE TWITTERSPHERE

the good, the bad and the “what were they thinking?”

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New features •  Twitter cards

•  Embedded tweets

•  Multiple photos in one tweet

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WELCOME WEEKEND 2014 How would you tweet?

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MEASURING SUCCESS Making the most of your tweets

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Aim for quality followers •  Follower growth: How many new followers you get every day,

week or month. •  Follower quality and engagement: How many users interact

with your account. •  Reach: How many users favorite or retweet your Tweets. •  Traffic: How many users go to your site. •  Conversion: How many users sign up for your service or buy

your product.

http://monitor.icef.com/2013/05/more-on-twitter-in-education-marketing-five-tips-to-boost-your-profile/

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Track your stats •  Number of tweets •  New followers •  @mentions •  RTs •  Clicks •  Reach •  Hashtag usage

•  What are your top tweets?

•  When is engagement the highest?

•  How many people follow your calls to action?

•  What topics are most interesting?

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QUESTIONS ???