Sooo, what do

I do anyway?

Aileen McManamon 5T Sports Group

AILEEN MCMANAMON ASKED ME TO HELP HER CREATE A POWERFUL PITCH TO POSITION HER UNIQUE ‘SPORTS MEETS SUSTAINABILITY’ CONSULTANCY.

WE STARTED BY ESTABLISHING HER UNIQUE SELLING PROPOSITION - A HYBRID INCORPORATING THE EXCITEMENT OF SPORT WITH THE ‘GOOD CITIZEN’ POWER OF SUSTAINABILITY.

THEN WE EXPRESSED THIS UNIQUE SELLING PROPOSITION IN A WAY THAT TEAMS AND BRAND LOOKING FOR AN EDGE WOULD APPRECIATE.

ENJOY.

I’m Aileen McManamon. I create immersive fan campaigns that find common ground in sports and sustainability.

Because there are 70,000 fans in this stadium

who don’t care about LED lighting.

But they care deeply about

beating the crap out of the other team.

I bridge that gap

These brands invest heavily in environmentally and socially responsible

business practices.

And so do these. They are among over 300 teams and venues

‘keeping it green’.

SharingStories

AdrenalinLoyalty

Passion

Hope

FamilyRivalry

Action

JoyFuture

I use the passion and language

of sports to inspire action and deepen loyalty.

The playbook

Our rivalry based challenges (Bike The Logo, Fleece ‘Em, Power Surge)

drive user-generated content, earn media attention, and energize the city.

Programs that get attention outside your venue, outside your fan base, even outside your season.

Programs that generate revenue here.

And here

A few of our fans

How we work

We talk I draw up the play

The plan is put in motion The revolution ignites

For your custom play, call me

Aileen (604) 644-1984