What does AIDA stand for: A. Attractiveness, Interest, Desire, Action B. Attention, Interest,...
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Transcript of What does AIDA stand for: A. Attractiveness, Interest, Desire, Action B. Attention, Interest,...
What does AIDA stand for:
A. Attractiveness, Interest, Desire, Action
B. Attention, Interest, Design, Action
C. Attractiveness, Interest, Design, Action
D. Attention, Interest, Desire, Action
Think carefully… who is this product aimed at? (Select 2)
A. Gender: Male
B. Age: Children
C. Age: Adults
D. Gender: Female
E. Both genders
Who is this product aimed at? (Select 2)
A. Gender: Male
B. Age: Children
C. Age: Adults
D. Gender: Female
E. Both genders
Think carefully .. who is this product aimed at? (Select 2)
A. Gender: Male
B. Age: Children
C. Age: Adults
D. Gender: Female
E. Both genders
AIDA
SimilaritiesBoth use adverts to get customers attention with music and images.
Both create interest in their products.
Both companies don’t focus much on adverts that give lots of information on the product which helps to generate interest and desire.
Give examples
DifferencesCoca-Cola will rely on their adverts more whereas Apple will email more information/marketing
Give examples
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Target Markets
SimilaritiesBoth focus their advertising to their customers, even if they don’t directly buy from them
Give examples
DifferencesThese business will look to
target different types of customers such as..
Give examples
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Type of Market
SimilaritiesBoth have a target market they focus on
Give examples
DifferencesApple concentrate on selling to customers (B2C)
Coca Cola sell to businesses rather than direct to customers (B2B) – who then sell it to the customer
Give examples
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