1 Spa Mani/Pedi20 Lattes

$559 * a month in

Guaranteed2 Lifetime Retirement

Income

*$559/month based on mid-range rollup rates as of 1/2014 for a 35-year-old contributing $91/paycheck ($182/month) into SecurePlus® Gold with the Guaranteed Lifetime Income Rider (GLIR) until age 65, and electing income at 65. Assumes an eff ective tax rate of 19.4%. Income is taxed at the time of withdrawal. At guaranteed rollup rates, guaranteed lifetime income payment would be $396/month.

We spend our dollars on little things that don’t make an impact on the rest of our lives.

$70 in your pocket

= $91 pre-tax in retirement savings.

Or $70 could buy

Which do you think is the best use of $70?

20 Lattes 1 Spa Mani/Pedi 1 Round of Golf 1 Movie for 4 OR$559

a month in Guaranteed

Lifetime Retirement Income

1 Round of Golf 1 Movie for 4

LR12433(1214) Cat No 101944(1114)

Life Insurance Company of the Southwest®

1 Guaranteed Lifetime Income Rider (GLIR) is Rider Form Nos. 7963, 7964, 7965, 7966, 20135, and 20136 or state variation thereof. Rider available at an additional cost. Rider not approved in all states. SecurePlus Gold is Policy Form No. 8891.

2 Guarantees are dependent on the claims paying ability of the issuing Company.

National Life Group® is a trade name of National Life Insurance Company, Montpelier, VT, Life Insurance Company of the Southwest (LSW), Addison, TX and their affi liates. Each company of National Life Group is solely responsible for its own fi nancial condition and contractual obligations. LSW is not an authorized insurer in New York and does not conduct insurance business in New York.

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What will $70 buy?