What Do Martha Stewart and HubSpot Have in Common? (SlideShare)

SPHomeRun.com

Courtesy of

http://www. ITMarketingGuide.com

“What Do Martha Stewart

and HubSpot Have

in Common?”

http://www.itmarketingguide.com/

SPHomeRun.com

So When it Came

to Setting Up Their

Keynote Speaker

Lineup for HubSpot’s

Flagship Event of

the Year –

Sponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.


SPHomeRun.com

The INBOUND 2014

Conference, HubSpot

Signed Up Martha

Stewart to Be One of

the Conference’s

Main Draws –


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.


SPHomeRun.com

Alongside More

Traditional Marketing-

and Business-focused

Keynoters


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.


SPHomeRun.com

Like Guy Kawasaki,

Simon Sinek, and

Malcolm Gladwell


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.


SPHomeRun.com

Big Picture:

Why Martha Stewart

at a Marketing

Software Conference?


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.


SPHomeRun.com

Quite Simply:

Because Success

With Inbound

Marketing Requires

You to Rethink


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.


SPHomeRun.com

and Transform Your

Company into the

Role of a Publisher –


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.


SPHomeRun.com

Specifically

a Publisher of

Remarkable Content;


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.


SPHomeRun.com

Content That’s

So Awesome That

Readers Can’t Help

But Remark About it

to Their Friends


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.


SPHomeRun.com

Juicing with

Conference Host

Dan Sally


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.


SPHomeRun.com

My Take: It Tasted

Better Than it Looked,

in a Very Dimly

Lit Room, But Wow

Did I Think it Tasted

“Healthy!”

Sponsored by ITMarketingGuide.comSponsored by ITMarketingGuide.com

Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.



SPHomeRun.com

The Art of Building

a Brand


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.



SPHomeRun.com

The Theme of Martha

Stewart’s Talk Was

on the Art of Building

a Brand –


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.



SPHomeRun.com

Something That

HubSpot has Done

a Masterful Job

With Over the Past

Eight Years


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.



SPHomeRun.com

Publishing Journey


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.



SPHomeRun.com

She also Explained

How Much of her

Magazine’s Editorial

and Future Directions

Were Shaped


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.



SPHomeRun.com

By her Disagreements

With TIME Magazine

Over her Content

Vision


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.



SPHomeRun.com

Surviving Traditional

Media Disruption


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.



SPHomeRun.com

She Also Talked

About How the Martha

Stewart American

Made Campaign

was Helping


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.



SPHomeRun.com

to Drive Awareness of

the Need to Support

Crafts, Design, Food,

and Styles That

are…American Made


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.



SPHomeRun.com

Brand Pivots Into

Wellness as You Age


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.



SPHomeRun.com

As Stewart is Now

73 and Lost Her

Mother in 2007

(Who Lived to 93),


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.



SPHomeRun.com

She is Now Working

on Several Projects

to Promote Healthy

Living Later on in Life


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.



SPHomeRun.com

International Growth


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.



SPHomeRun.com

One of the More

Interesting Themes

That Stewart Drove

Home is How her

Company is,


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.



SPHomeRun.com

Just Like HubSpot,

Focused on

International Growth


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.



SPHomeRun.com

Entrepreneurial

Advice


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.



SPHomeRun.com

“All Businesses

Have Setbacks.

Be Calm, Honest, and

Forthright to People

That Work With You”


Joshua Feinberg

Co-Founder and

Chief Inbound

Marketing Officer

SP Home Run Inc.



SPHomeRun.com

What did You Find Most

Striking About Martha

Stewart’s Remarks in

Her INBOUND 2014

Keynote Address?



SPHomeRun.com

What Do You See her

Most Having in Common

With HubSpot Co-founders

Dharmesh Shah and

Brian Halligan?



SPHomeRun.com

Please Share Your Take

in the Comments Section

Below



SPHomeRun.com

IT Channel Inbound Marketing

Planning Guide

Download This Free Guide Now at

http://www.ITMarketingGuide.com

Recommended Reading:

Copyright © SP Home Run Inc. All worldwide rights reserved.

SP Home Run is a registered trademark of SP Home Run Inc.


What Do Martha Stewart and HubSpot Have in Common? (SlideShare)

Business

Transcript of What Do Martha Stewart and HubSpot Have in Common? (SlideShare)