What companies could/should be doing with RSS feeds.
25
What companies could/should be doing with RSS feeds
-
Upload
ethan-davis -
Category
Documents
-
view
221 -
download
2
Transcript of What companies could/should be doing with RSS feeds.
What companies could/should be doing with
RSS feeds
Search and Brand Value
Good SEO rankings means better visibility
and more traffic
Search Visibility and Brand Awareness
Search engine listings stimulate brand recall by a 3-to-1 margin over banner advertising and other online marketing methods.
Source: Search Engine Visibility Study Enquiro Research
Brand Value and Search Results
The NPD Group study reported that search listings were better at branding and produced more sales than banner ads.
The IAB study also reported brand lift from SERPs, especially for prominent listings.
The Process Listen – monitor conversations and
identify influencers Deliver – comment on blogs and
start your own blog, syndicate content –text audio and video
Engage – foster conversations, share content
Measure
PR Value and Media Relations: Using News Engines and RSS
Create a feed for journalists
Organic vs Paid Search
“If you think you're covered because you have a paid ad (PPC listing) in a search engine for a search term that's important to your business, think again.
Organic results (free listings) are far more important and can get more viewership and clicks.
Marketing Sherpa
RSS enable your web content
Seen by Google as a blog You can use news/educational
content
Alexa Traffic Rank
Traffic Rank for skinmdnatural.com:
529%
Page Views per user:
26%
Links to the website
Search Results
Dry skin careMSN Yahoo Google
2 6 9
Consumer Recommendations
ResourcesExpansion Plushttp://www.expansionplus.com
My blog: pro active http://falkow.blogsite.com
PRESSfeedhttp://www.press-feed.com/
